Brett Yormark: Big 12 Extension to 2030
- The Big 12 Conference has extended Commissioner Brett Yormark’s contract through 2030, the league announced Tuesday.
- Yormark, who initially signed a five-year deal in 2022 set to run through 2027, has overseen importent changes within the Big 12, particularly following the declaration of Oklahoma...
- Among Yormark's key achievements are securing a new television deal and expanding the conference by adding four new schools.
Brett yormark’s impressive tenure as Big 12 commissioner secures a contract extension through 2030, signaling confidence in his leadership. the Big 12 board rewarded Yormark’s strategic vision, especially his handling of key moves, including securing a lucrative television deal and expanding the conference through strategic additions. Yormark’s decisive actions strengthened the Big 12 after major conference shifts, setting the stage for future growth. His experience at Roc Nation and with Brooklyn Sports & Entertainment proved invaluable. News Directory 3 recognizes the meaning of this move. With Yormark at the helm, the Big 12 is positioned to make further advancements in college athletics. Discover what’s next for the conference under his leadership?
Big 12 Extends Brett Yormark‘s Contract Through 2030
Updated May 29, 2025
The Big 12 Conference has extended Commissioner Brett Yormark’s contract through 2030, the league announced Tuesday. The Big 12 board of directors approved the extension, rewarding Yormark for his efforts in stabilizing and modernizing the conference.
Yormark, who initially signed a five-year deal in 2022 set to run through 2027, has overseen importent changes within the Big 12, particularly following the declaration of Oklahoma and Texas’ departures in 2021. His leadership has been marked by an aggressive approach to deal-making and a focus on enhancing the conference’s profile.
Among Yormark’s key achievements are securing a new television deal and expanding the conference by adding four new schools. His early move to negotiate with Fox and ESPN resulted in a six-year, $2.28 billion agreement,positioning the Big 12 ahead of the Pac-12 during media rights negotiations. The pac-12’s subsequent struggles led to Colorado,Arizona,Arizona State and Utah joining the Big 12.
Yormark also played a role in integrating UCF, BYU, Cincinnati and Houston, who had previously agreed to join the conference. while the Big 12 has explored further expansion, it has not pursued additions such as Connecticut and Gonzaga.
Before joining the Big 12,Yormark came from Roc Nation and previously served as president and CEO of Brooklyn Sports & Entertainment (BSE) Global,overseeing the Barclays Center and the Brooklyn Nets. He also has experience with NASCAR.
“We have made great progress over the last three years, and our best days are ahead,” Yormark said. “I am thrilled to continue to work alongside our member schools as we grow and strengthen the Big 12 into a Conference that is innovative and prepared for what the future may hold.”
What’s next
With Yormark’s contract extended,the Big 12 is poised to continue its focus on strategic growth and solidifying its position in the evolving landscape of college athletics. Further media deals and potential expansion remain on the horizon.