Bridgestone Launches Affordable Dayton Tire Brand in Indonesia
- PT Bridgestone Tire Indonesia has launched a new budget-friendly tire brand called Dayton in the Indonesian market, with prices starting from approximately Rp 500,000, according to local media...
- President Director of PT Bridgestone Tire Indonesia Mukiat Sutikno explained the critical safety role of tires during the launch event in PIK, Tangerang, according to Uzone.id.
- The Dayton brand arrives in Indonesia with two distinct variants tailored to different vehicle categories, according to Uzone.id.
PT Bridgestone Tire Indonesia has launched a new budget-friendly tire brand called Dayton in the Indonesian market, with prices starting from approximately Rp 500,000, according to local media reports published on September 23, 2026. Designed as a lite version of the company’s core lineup, the Dayton brand targets the replacement tire segment by focusing on essential driving requirements such as safety and high durability rather than premium features.
Dayton Tire Lineup and Pricing in Indonesia
President Director of PT Bridgestone Tire Indonesia Mukiat Sutikno explained the critical safety role of tires during the launch event in PIK, Tangerang, according to Uzone.id. Ukuran ban hanya setapak tangan, tetapi nyawa kita ada di kualitas ban,
said Mukiat Sutikno, emphasizing that tire dimensions are small relative to the vehicle, yet safety depends entirely on their construction.
According to Uzone.id, the Dayton brand sits hierarchically below the existing Bridgestone Techno line. Head of Marketing and Planning Anindito Ajireswara stated that the brand targets consumers looking for basic functional qualities like safety and longevity rather than smart purchases or pure value-for-money branding, as reported by Kompas.com. Pricing for the new tires begins at roughly Rp 500,000, varying by size and application.
Product Specifications for DT30 and H/T100 Variants
The Dayton brand arrives in Indonesia with two distinct variants tailored to different vehicle categories, according to Uzone.id. The Dayton DT30 targets passenger cars and is available in 11 different sizing options ranging from 11 to 18 inches, or 14 to 18 inches according to specific fitment data from Kompas.com. Kompas.com noted that the DT30 features a low road noise design, safe performance on wet roads, and a tread pattern engineered to prevent uneven wear. The second offering, the Dayton H/T100, is built specifically for urban sport utility vehicles. Uzone.id reported that the H/T100 comes in six size options spanning 16 to 18 inches. Kompas.com added that the SUV-focused tire utilizes a continuous center rib design to maintain constant contact with the road surface for improved stability, and is engineered for installation on any wheel position to simplify rotation and maintenance.
