British Cycling Launches Commercial Arm BCV
- British Cycling has established a new commercial entity, British Cycling Ventures (BCV), to accelerate revenue growth and attract external investment.
- BCV will oversee all commercial activities for British Cycling, with a primary focus on expanding its events portfolio and developing new digital revenue streams.
- Darren Henry, formerly Chief Commercial Officer at British Cycling, has been appointed as Managing Director of BCV.
British Cycling launches Commercial Venture to Drive Growth and Investment
British Cycling has established a new commercial entity, British Cycling Ventures (BCV), to accelerate revenue growth and attract external investment. This move aims to capitalize on the increasing popularity of cycling and prepare for hosting the Tour de France’s Grand Départ in 2027.
About British Cycling Ventures
BCV will oversee all commercial activities for British Cycling, with a primary focus on expanding its events portfolio and developing new digital revenue streams. The new venture incorporates the existing British Cycling Events subsidiary, ensuring that all profits are reinvested back into the organization’s core mission of developing cycling across the UK.
Darren Henry, formerly Chief Commercial Officer at British Cycling, has been appointed as Managing Director of BCV. To support the venture’s investment strategy, British Cycling has partnered with Oakwell Sports Advisory as its exclusive advisor in identifying and securing strategic investment partners.
Henry further emphasized that BCV presents a unique prospect for partners and investors to contribute to the future of cycling in Britain, a sport with a strong track record of success in both the Olympic and Paralympic Games.
British Cycling was recently recognized for its achievements,earning the title of sport Organisation of the Year at the 2025 Sport Industry Awards, in association with FEVO.