Building a Nation from the Ground Up: Why Investing in Welfare is a Winning Bet

Sustainability and corporate social responsibility are now more relevant than ever, collaboration between companies and communities is becoming a fundamental pillar for social development. Recently, we had the opportunity to interview Margarita Paz Garrido, Latin America marketing manager at Hyatt Inclusive Collection, who shared his perspective on the company’s participation in the initiative “Dwyn am Wên”, organized by the Operación Sonrisa Foundation.

Unite for a noble cause

The aim of the initiative “Dwyn am Wên” is to raise five hundred million pesos to act on ninety children in Montería. Taking place on November 9, this event features a group of amateur cyclists who will travel around the country to raise awareness and support. The eye of the day explains that connecting Hyatt An Inclusive Collection This case fits perfectly with the company’s mission: “We firmly believe that by betting on the well-being of the community, we are building a country.”

The emotional connection behind this commitment becomes clear when Margarita Paz mentions that, through one of the brands in the portfolio, they try “giving smiles” to the children who need it most. Transforming lives through reconstructive surgeries and therapies is a central aspect of their involvement, highlighting the positive impact the private sector can have on social well-being.

Sustainability as a business strategy

During the conversation, Margarita pointed out the importance of sustainability when developing projects. “We are not only involved in strengthening links with communities, but also in supporting sustainable development“he said. This means that each resort in the Hyatt collection has its own sustainability program covering environmental and social aspects.

The board said that although the financial contribution that Hyatt makes to these projects cannot be quantified exactly, the focus goes beyond just being sponsors. “We want to be a spokesperson for unity, promoting an environment where every value counts, no matter how small.”he pointed out.

Margarita Paz also called on other companies in the private sector to get involved in social causes. “Companies have a responsibility to give back to society”he emphasized. According to her, investing in social responsibility is not only an altruistic act, but also contributes to economic development and competitiveness in the market.

The role of the private sector in promoting social causes has become essential. Companies that implement social responsibility strategies ensure greater rapprochement with consumers, generating loyalty and preference in an increasingly competitive environment.

Margarita, who has been with the company for six years, has a remarkable professional career. Originally from Colombia and with 17 years in the United States, her objective has been to position the portfolio of ten brands in key markets such as Colombia, Argentina and Chile. His connection to Colombia is obvious; “This is my pilot country,” he said, highlighting his desire to contribute to local development.

As a woman in a leadership position, Margarita Paz Garrido recognizes the challenges that women face in the corporate field, but also highlights the ability they have to provide innovative perspectives in decision making. “We promote a collaborative environment that positively influences the culture of the organisation,” he added.

Diversity as an essential value

One of the things that sets Hyatt apart is its commitment to diversity. Margarita Paz confirms that “a company with a diverse team is a winning weapon.” This inclusive approach is reflected not only in the internal culture, but also in the experiences they offer their guests, ensuring that everyone feels welcome.

At the end of the interview, Paz shared some advice for those looking to grow in their careers. “The key is reinvention; we must always be open to learning from experiences, even those we don’t like”he advised. Furthermore, he encouraged professionals to find their true passion, noting that when one feels fulfilled, the results come naturally.

This strategy is driven by Hyatt Inclusive Collection is a clear example of how companies can play a vital role in promoting social welfare through corporate social responsibility. Their commitment to the “Dwyn am Wên” initiative not only transforms lives, but also sets a model for other organizations to follow.