Bundesliga: Hoffenheim Appoints Obi Manager
- HOFFENHEIM, Germany (AP) — Bundesliga club TSG Hoffenheim has made an unconventional move by appointing Asmahan Gamgami, formerly a global diversity manager at hardware giant Obi, to...
- Gamgami's arrival will expand Hoffenheim's management team to five individuals.
- Prior to joining TSG Hoffenheim, Gamgami, a dortmund native with Moroccan heritage, focused on promoting diversity and inclusion at Obi.
TSG Hoffenheim Signs Asmahan Gamgami to Head New ‘People & Culture’ Department
HOFFENHEIM, Germany (AP) — Bundesliga club TSG Hoffenheim has made an unconventional move by appointing Asmahan Gamgami, formerly a global diversity manager at hardware giant Obi, to lead its newly created “People & Culture” department. The club announced the appointment on Tuesday, with Gamgami set to begin her role on May 1, 2025.
Gamgami’s arrival will expand Hoffenheim’s management team to five individuals. She will report to chairman Dr.Markus Schütz and work alongside Andreas Schicker (Sport), Frank Briel (Finance), and Tim Jost (Marketing & Sales).Gamgami will be the second woman in management, joining Melanie Fichtner (IT & Digital).
Prior to joining TSG Hoffenheim, Gamgami, a dortmund native with Moroccan heritage, focused on promoting diversity and inclusion at Obi. She is expected to leverage this experience in her new role.
“My passion lies with people and exploring how we can create environments where they feel a sense of belonging and can fully develop their potential,” Gamgami said regarding her new position.
Dr. Markus Schütz,Managing Director of TSG Hoffenheim,stated that Gamgami brings an “impressive mix of academic expertise and practical experience” and will be instrumental in developing “a new culture of personnel management” within the club.
Gamgami studied in Düsseldorf and lectured in Bochum alongside her professional career.
The appointment signals a commitment to increased diversity within professional soccer. A report from the “Football can” (FKM) initiative indicated that women hold only a small fraction of board and management positions in the bundesliga. According to the report,only six of 84 positions were held by women.
It remains to be seen how gamgami’s role will impact the team’s performance on the field. TSG Hoffenheim currently sits in 15th place in the Bundesliga standings, falling short of pre-season expectations.
TSG Hoffenheim Appoints Asmahan Gamgami to Lead New ’People & culture’ Department: Your Questions Answered
Q: Why is TSG Hoffenheim making headlines?
A: Bundesliga club TSG Hoffenheim has made an unconventional move by appointing Asmahan Gamgami as the head of its newly created “People & Culture” department. This appointment is noteworthy because Gamgami previously worked as a global diversity manager at the hardware giant Obi. The club made the announcement on Tuesday and Gamgami is scheduled to start her new role on May 1, 2025.
Q: What will Asmahan Gamgami’s role entail at TSG Hoffenheim?
A: Gamgami will be leading the newly formed “People & Culture” department. She will report to chairman Dr. Markus Schütz and will work alongside existing management team members Andreas Schicker (Sport), Frank Briel (Finance), and Tim Jost (Marketing & Sales). This appointment also makes her the second woman in the club’s management team, joining Melanie Fichtner (IT & Digital). Her experience in diversity and inclusion at Obi is expected to be leveraged in her new role.
Q: What is Gamgami’s background and prior experience?
A: Prior to joining TSG Hoffenheim, Asmahan Gamgami, a Dortmund native with Moroccan heritage, focused on promoting diversity and inclusion at Obi.She also studied in Düsseldorf and lectured in Bochum during her career.
Q: What does Gamgami say about her new position?
A: Gamgami stated, ”My passion lies with people and exploring how we can create environments where they feel a sense of belonging and can fully develop thier potential.”
Q: What are the club’s goals for this appointment?
A: Dr. Markus Schütz, Managing Director of TSG Hoffenheim, stated that Gamgami brings an “remarkable mix of academic expertise and practical experience” and will be instrumental in developing “a new culture of personnel management” within the club. The appointment signals a commitment to increasing diversity within professional soccer.
Q: How does this appointment relate to diversity in professional soccer?
A: This move by TSG Hoffenheim highlights the broader issue of diversity in professional soccer. A report by the “Football can” (FKM) initiative revealed that women hold a small proportion of board and management positions in the Bundesliga. Only six out of 84 positions were held by women, according to the report.
Q: What is the current standing of TSG Hoffenheim in the Bundesliga?
A: TSG Hoffenheim currently holds the 15th position in the Bundesliga standings.
Q: How will Gamgami’s role perhaps impact the team’s performance?
A: It remains to be seen how Gamgami’s role will influence the on-field performance of the team.