Buy Now, Pay Later for Groceries: A Growing Trend
- A recent survey by LendingTree reveals a meaningful shift in how consumers use buy now, pay later (BNPL) loans.
- The buy now, pay later market has seen significant growth, jumping from $2 billion in 2019 to over $116.3 billion by 2023.according to Morgan Stanley, 28% of Americans...
- As buy now, pay later options become more integrated into everyday spending, it remains to be seen how this trend will impact consumer debt and financial stability, especially...
Buy now, pay later (BNPL) is revolutionizing grocery shopping.A recent LendingTree survey shows nearly a quarter of BNPL users are now financing grocery purchases—a pronounced leap fueled by soaring food prices.This surge marks a shift away from using BNPL for bigger-ticket items and points to broader economic pressures. The rapid expansion of the buy now, pay later market, which has exploded since 2019, is noteworthy. News Directory 3 follows the trends as more Americans, especially those in lower-income brackets, lean on these services to cover essentials. Discover what’s next for consumers.
Buy Now, Pay Later Loans Surge for Grocery Purchases
Updated June 6, 2025
A recent survey by LendingTree reveals a meaningful shift in how consumers use buy now, pay later (BNPL) loans. Nearly 25% of BNPL users now finance grocery purchases, a sharp increase from 14% just a year ago. This trend indicates a move away from using these short-term financing options for larger purchases like electronics and furniture, toward covering everyday essentials.
The buy now, pay later market has seen significant growth, jumping from $2 billion in 2019 to over $116.3 billion by 2023.according to Morgan Stanley, 28% of Americans have used buy now, pay later services, with roughly 30% of those applying it to grocery expenses. this increase coincides with rising food prices, which have climbed 28% since 2020, disproportionately affecting lower-income households earning less then $50,000 annually. These households represent the largest demographic utilizing buy now, pay later options for essential purchases.
What’s next
As buy now, pay later options become more integrated into everyday spending, it remains to be seen how this trend will impact consumer debt and financial stability, especially for vulnerable populations facing rising costs of living.