C.D. Leganés Signs PUMA as New Official Technical Sponsor
- Leganés signed a contract with PUMA to serve as the club's official technical sponsor, according to an announcement from the club's official website on June 30, 2026.
- The agreement designates PUMA as the "sponsor técnico oficial," a role that encompasses the design and manufacture of the club's entire performance wardrobe.
- The partnership covers all technical apparel requirements for the C.D.
C.D. Leganés signed a contract with PUMA to serve as the club’s official technical sponsor, according to an announcement from the club’s official website on June 30, 2026. The partnership establishes PUMA as the provider of the team’s athletic apparel and kits for the 2026/27 season.
The agreement designates PUMA as the “sponsor técnico oficial,” a role that encompasses the design and manufacture of the club’s entire performance wardrobe. This includes the primary match-day kits, away jerseys, and third kits used throughout the competitive calendar.
What does the PUMA agreement include?
The partnership covers all technical apparel requirements for the C.D. Leganés first team and associated squads. According to the club’s official statement, PUMA will be responsible for the production of gear essential for both competition and preparation.
The scope of the technical sponsorship typically involves several categories of equipment:
- Official match uniforms for home and away fixtures.
- Training kits used during daily practice sessions.
- Travel wear and official club presentation attire.
- Performance gear tailored for the 2026/27 sporting cycle.
A technical sponsor differs from a main shirt sponsor. While a shirt sponsor pays for branding placement on the chest of the jersey, the technical sponsor provides the physical product and manages the manufacturing and distribution of the apparel.
When will the new kits debut?
The new gear is slated for the 2026/27 season. C.D. Leganés and PUMA will coordinate the release of the new designs leading up to the start of the campaign.
Football clubs generally unveil their new kits during the summer months to align with the launch of season tickets and official merchandise sales. The June 30, 2026, announcement ensures the club has a confirmed partner in place before the primary production window for the next season’s apparel begins.
How does this partnership impact C.D. Leganés?
Partnering with a global brand like PUMA provides the Madrid-based club with access to high-performance sportswear technology. PUMA operates as a multinational entity with a significant presence in professional football across Europe and the Americas.
For C.D. Leganés, the shift to PUMA represents a move toward a brand with a widespread retail network. This typically assists clubs in expanding the availability of official merchandise to fans both within the Community of Madrid and internationally.
The club’s identity as a representative of the Leganés municipality in the Madrid region remains central to its branding. The new technical partnership will integrate these local identifiers with PUMA’s global design standards.
The arrival of a new technical sponsor often triggers a refresh of the club’s visual identity on the pitch. This transition allows the club to update the materials and fit of the jerseys to meet current athletic standards for the 2026/27 season.