Cadillac F1 Partner: All-American Team Identity Revealed
- Cadillac is teaming up with Tommy Hilfiger as its official apparel partner and lifestyle sponsor, marking its first partnership ahead of the 2026 Formula 1 season. the multi-year...
- The partnership will see Tommy Hilfiger outfitting the Cadillac team, including drivers, pit crew, paddock staff, and management.
- Tommy Hilfiger's history in Formula 1 includes past sponsorships,most recently with Mercedes until Adidas took over in 2025.
Cadillac accelerates its Formula 1 ambitions, announcing a partnership with Tommy Hilfiger for the 2026 season. This exciting collaboration highlights the team’s all-american identity, with Tommy Hilfiger designing team apparel and a fan collection. this move pairs an iconic american automotive brand with a globally recognized fashion house, aiming to bring a fresh, stylish dynamic to the F1 grid. News Directory 3 reports on the details of this multi-year agreement, including Tommy Hilfiger’s branding on the car and race suits. Explore how this partnership will influence the team’s presence on and off track. Discover what’s next for Cadillac and Tommy Hilfiger in this high-octane partnership.
Cadillac and Tommy Hilfiger Partner for 2026 Formula 1 Season
Updated June 4, 2025
Cadillac is teaming up with Tommy Hilfiger as its official apparel partner and lifestyle sponsor, marking its first partnership ahead of the 2026 Formula 1 season. the multi-year agreement pairs the Michigan-based automaker with the iconic New York fashion house, reinforcing Cadillac’s commitment to its all-American brand in Formula 1 racing.
The partnership will see Tommy Hilfiger outfitting the Cadillac team, including drivers, pit crew, paddock staff, and management. A fanwear collection is slated for release in March 2026. The Tommy Hilfiger logo will also appear on the car, race suits, and helmets.
Tommy Hilfiger’s history in Formula 1 includes past sponsorships,most recently with Mercedes until Adidas took over in 2025. The brand also sponsors a car in F1 Academy and will launch a collection tied to the upcoming ‘F1’ movie.
Two icons.One vision. A bold new era of American motorsport. We’re proud to continue our Formula 1 story alongside TWG Motorsports and Cadillac.
Tommy Hilfiger
Graeme Lowdon, team principal, echoed the sentiment, noting that Cadillac is “an American team representing one of the most iconic American brands of all time,” and that Tommy Hilfiger’s legacy in Formula 1 is unmatched.
Together, we’re not only racing, but driving innovation that will shape the future of both entertainment and engineering.
Graeme Lowdon, team principal
Lea Rytz Goldman, global brand president for tommy Hilfiger, said that the brand is excited to present a fresh expression of what’s possible when fashion evolves at the speed of pop culture.
This iconic partnership continues our legacy of breaking boundaries, bringing style to the grid, and driving the future of Formula 1.
Lea Rytz Goldman, global brand president for Tommy Hilfiger
Dan Towriss, CEO of Cadillac F1, said the collaboration represents the fusion of two bold, innovative brands.
As we build a team that reflects American ambition on the global F1 stage, this partnership sets the tone for what’s ahead.
Dan Towriss, CEO of Cadillac F1
What’s next
Cadillac’s entry into Formula 1, supported by Tommy Hilfiger’s apparel and lifestyle branding, aims to establish a unique American identity within the sport. The team will continue developing its car and team infrastructure in planning for the 2026 season.