Cadillac F1 & Tommy Hilfiger: 2026 Partnership
Cadillac F1 is partnering with Tommy Hilfiger,marking teh fashion brand’s return to Formula 1 and setting the stage for the team’s 2026 debut. This multi-year agreement designates Tommy Hilfiger as the official apparel partner and lifestyle sponsor, blending high-performance racing with iconic American style. The collaboration will see Tommy Hilfiger design and produce the official team kit, prominently featuring its logo on Cadillac F1 cars and driver suits. This strategic alliance underscores Cadillac’s ambition to bring an American presence to Formula 1, amplified by the secondary_keyword of this exciting partnership. Get the full story from News Directory 3. Discover what’s next as the Cadillac F1 team gears up for the 2026 season.
cadillac F1 Team Partners with Tommy Hilfiger for 2026 Debut
Cadillac’s Formula 1 team, slated to join the FIA Formula One World Championship in 2026, has announced a multi-year partnership with Tommy Hilfiger. The fashion brand will serve as the official apparel partner and lifestyle sponsor for the American F1 squad, bringing a blend of performance and style to the racetrack.
Under the agreement, tommy Hilfiger will design and produce the official team kit. Cadillac F1 drivers, pit crew, and team personnel will wear the apparel.The Tommy Hilfiger logo will be displayed on Cadillac’s F1 cars, driver suits, and helmets.
The partnership represents a strategic alliance between two American brands known for innovation and style. Cadillac,a division of General Motors,aims to bring an American presence to Formula 1,amplified by the collaboration with Tommy Hilfiger.
“This collaboration represents the fusion of two bold, innovative brands, where performance meets iconic style,” said dan Towriss, Cadillac F1’s chief executive.”As we build a team that reflects american ambition on the global F1 stage, this partnership sets the tone for what’s ahead.”
Lea Rytz Goldman, global brand president at Tommy Hilfiger, said the company is excited to present a fresh expression of what’s possible when fashion evolves at the speed of pop culture.”This iconic partnership continues our legacy of breaking boundaries, bringing style to the grid, and driving the future of Formula 1,” Goldman said.
This partnership marks Tommy Hilfiger’s return to Formula 1 sponsorship.The brand has a history of associations with teams such as Lotus,Ferrari,and Mercedes. Tommy Hilfiger is also involved in the F1 Academy and a partnership with the upcoming F1 movie starring Brad pitt.
The Cadillac F1 team received approval from the FIA in March 2025 through a partnership between General Motors and TWG Global.The team plans to use Ferrari engines and gearboxes initially, with ambitions to develop its own F1-ready power unit by 2029. The sponsorship with Tommy Hilfiger is a step in establishing a commercial platform as the team prepares for its entry into Formula 1.
What’s next
Cadillac F1 will continue developing its team and car in readiness for the 2026 season. further partnerships and developments are expected to be announced as the team approaches its debut.