Canada’s Longest Women’s Sports Sponsorship | 44+ Years
Discover Curling Canada and Kruger Products’ remarkable 44-year partnership, a true landmark in the world of sports sponsorship. This enduring alliance highlights Kruger Products’ commitment to womenS sports and gender equality within curling. Explore how this long-term collaboration benefits both organizations, fostering growth and inclusivity with a focus on shared values. This sponsorship sets a benchmark, showcasing the advantages of sustained investment in women’s sports, a narrative featured on News Directory 3. Learn about the executives’ perspectives on this ongoing success story and its impact on the sport’s future.Discover what’s next …
Curling Canada & Kruger Products: 44 Years of Sponsorship
Updated June 07, 2025
Curling Canada’s CEO and the chief marketing officer of Kruger Products have discussed the enduring sponsorship between the two entities, emphasizing its positive impact and commitment to gender equality in the sport of curling. The Kruger Products sponsorship represents one of the longest-running collaborations in women’s sports.
The executives highlighted how the partnership benefits both organizations, fostering growth and promoting inclusivity within curling. The collaboration serves as a model for other sports sponsorships, demonstrating the value of long-term commitment and shared values.