Canadian Soccer Business: Johnson Named CEO
- James Johnson, formerly head of Football australia, has been named the new group chief executive of Canadian Soccer Business (CSB) and the Canadian Premier League (CPL).
- The appointment follows Mark Noonan's announcement that he will step down from his roles as commissioner of the CPL and chief executive of CSB, effective June 30.
- Johnson will now lead both CSB and CPL, focusing on the sport's commercial progress in Canada as the country prepares to co-host the 2026 FIFA World Cup with...
James johnson takes the helm as CEO of Canadian Soccer Business (CSB) and the Canadian Premier League (CPL), a pivotal move for the future of Canadian soccer. His appointment signals a strategic pivot toward commercial growth, a vital focus as Canada gears up to co-host the 2026 FIFA World Cup. Johnson, previously at the helm of Football Australia, brings a wealth of experience and a proven track record of success in the realm of soccer. His immediate focus involves leveraging the upcoming World Cup to amplify the sport’s presence and financial stability, paving the way for sustained growth. News directory 3 is closely following this exciting advancement. This appointment arrives amidst a complex landscape, adding an extra layer of intrigue to the evolving story of the canadian Soccer Business. Discover what’s next for Canadian soccer under Johnson’s leadership.
James Johnson Appointed CEO of Canadian Soccer Business, CPL
Updated May 26, 2025
James Johnson, formerly head of Football australia, has been named the new group chief executive of Canadian Soccer Business (CSB) and the Canadian Premier League (CPL). CSB is the commercial arm of Canada Soccer and the CPL.
The appointment follows Mark Noonan’s announcement that he will step down from his roles as commissioner of the CPL and chief executive of CSB, effective June 30. Noonan will then serve as a consultant from the U.S.
Johnson will now lead both CSB and CPL, focusing on the sport’s commercial progress in Canada as the country prepares to co-host the 2026 FIFA World Cup with the U.S. and Mexico. Another executive is expected to be hired to manage the league’s day-to-day operations,reporting to Johnson. He will also join the board of OneSoccer, the soccer streaming service run by CSB.
Johnson resigned from his position as chief executive of Football Australia earlier in May after more than five years.
Regarding his new role with CSB, Johnson expressed his enthusiasm, stating he feels a “real sense of excitement from the momentum building behind Canadian soccer.” He added, “I look forward to working with all stakeholders to support growth for all.”
During his tenure with Football Australia, Johnson oversaw a period of growth, navigating the COVID-19 pandemic, achieving record revenue, and leading the successful bid to host the 2023 FIFA Women’s World Cup.
Scott Mitchell, chair of CSB’s board of directors, said johnson brings “a rare combination of global insight, strategic leadership, and a deep passion for developing the sport at every level.”
Johnson’s arrival comes amid a dispute between Canada Soccer and the Canadian Soccer Players’ Association (CSPA) concerning Canada Soccer’s relationship with CSB. The CSPA filed a $40 million lawsuit last year against current and former Canada Soccer board members over a media and sponsorship contract with CSB signed in 2018.
Canada Soccer receives a set annual payment from CSB, approximately $3 million to $4 million, while CSB retains the remaining revenue to fund the Canadian Premier League.
What’s next
Johnson is expected to implement strategies to boost the commercial success of Canadian soccer, leveraging the upcoming 2026 FIFA World Cup to enhance the sport’s profile and financial stability.