Canal+ ⁣to Offer Netflix Content in Sub-Saharan Africa

⁣ ‌ Updated June 25, 2024
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Canal+ and Netflix have forged a distribution agreement to bring Netflix’s streaming content to 24 French-speaking countries in Sub-Saharan africa. This first-of-its-kind ⁤deal allows Canal+ subscribers to access a range of ‌Netflix original content, ⁢marking a ‍importent expansion of Netflix’s reach in the region.

Starting next month, Canal+ subscribers can enjoy global hits like Stranger ‌things, Money heist, ⁣ Squid Game, ​and Emily in​ Paris, as well as African productions​ such as⁣ south Africa’s Blood & Water, Nigeria’s Blood Sisters, and the reality series Young, Famous and ⁣African. The partnership aims ​to provide a unique entertainment package, combining the best of both platforms.

canal+ already has a strong presence in Africa, operating in 25 countries with 16 subsidiaries and 8 million subscribers. The French group runs 28 pay-TV channels tailored to African audiences and is in the process of acquiring multichoice, ‌the continent’s largest pay-TV player, which serves 50 countries with 19.3 million subscribers. This new distribution deal further solidifies⁤ Canal+’s position as a key player in the African media landscape.

while Netflix doesn’t release specific subscriber numbers for Africa, estimates suggest it has fewer than 5 million subscribers, primarily in English-speaking countries like South Africa, Nigeria, and Kenya. This partnership with Canal+​ is expected to boost Netflix’s subscriber base in French-speaking Africa, tapping into‍ a new market segment.

Pascale Chabert, chief content acquisition officer of ‌Canal+, emphasized the benefits for their subscribers. “Our millions of African subscribers ⁤will benefit from a unique offer, bringing together​ the best of Canal+ and ⁣Netflix content in a joint package,” Chabert said. “This new agreement demonstrates ⁣Canal+’s ability⁣ to extend ‌its unique super-aggregation model beyond the European ⁣continent.”

During the pandemic,Netflix and other global streamers invested heavily in original African content,viewing the continent as a ‌future growth‌ market. Even though⁢ some streamers have ​as shifted their‌ focus, netflix continues to ‌support African originals, including series like Kings​ of Jo’Burg and Fatal Seduction.⁤ This commitment to local content, ⁢combined with⁤ the distribution ‌reach‍ of Canal+, positions Netflix for continued success in the region.

Emma Lloyd, ⁣VP of partnerships EMEA at Netflix, highlighted the deal’s ‌potential to reach a broader audience.lloyd said ‍the Canal+ deal “will allow us to reach⁣ even more people across French-speaking African countries. It’s⁤ a big win for entertainment​ fans and part of our ​ongoing mission to make the member experiance ⁢even better.”

This agreement ​follows similar distribution deals between ⁢Canal+ and Netflix in Poland and France, indicating a growing trend of collaboration between customary pay-TV providers and streaming services.

What’s next

The partnership between Canal+ and netflix is set to launch next month, offering Canal+⁣ subscribers in ‍24 French-speaking African countries access to a ‌wide array of streaming content. The deal is expected to increase Netflix’s market penetration in the⁢ region⁤ and provide Canal+ subscribers‌ with a more extensive entertainment package.