Canary Islands Fruit & Veg Seek New Markets at Fruit Logistica 2026 | Berlin

Berlin, February 4, 2026 – The fruit and vegetable sector of the Canary Islands, Spain, is actively seeking to expand its presence in European markets, participating in the Fruit Logistica trade fair in Berlin this week. The event, which runs until Friday, is expected to draw over 90,000 professional visitors representing 145 nationalities.

The Canary Islands’ participation is being supported by the Canary Islands government, specifically through the Canary Islands Institute for Agrifood Quality (ICCA) and Proexca, a public company dedicated to assisting Canarian businesses in accessing new markets. The Cabildo of Gran Canaria is also contributing to the effort. Producers are focusing on strengthening commercial ties and increasing overseas sales, particularly in northern and central Europe.

The delegation from the Canary Islands includes key figures such as Eduardo García, the regional deputy minister for the primary sector; Pedro Monzón, the director of foreign promotion at Proexca; and Alejandro Báez, the island director of agriculture, livestock and fisheries of the Cabildo of Gran Canaria. Representatives from the Provincial Federation of Associations of Fruit and Vegetable Exporting Producers of Las Palmas (Fedex), the Canary Islands Banana Producers Association (Asprocan), Sweet Papaya-SAT Tejinaste, and Luctaya S.L. Are also present.

Traditional export crops like tomatoes and bananas are central to the Canary Islands’ offering, but the sector is also promoting a range of tropical and subtropical fruits, including papaya, mango, pitaya, and avocado. This diversification reflects a strategy to cater to evolving consumer preferences and broaden market reach.

According to Deputy Minister García, the Canary Islands government is “committed to supporting these producers in consolidating their market positioning and exploring growth opportunities through new clients, especially in the current European context.” This statement underscores the importance of the European market to the Canarian agricultural economy and the government’s proactive role in facilitating trade.

Meetings are scheduled with representatives from the Keuthmann Group, a German company with a significant presence in the fresh produce sector. Keuthmann operates facilities in major German markets like Berlin and Hamburg and maintains a network of contacts spanning wholesale and retail, including independent retailers in northern and eastern Germany, and collaborations with over 30 distributors. These discussions aim to leverage Keuthmann’s established infrastructure and market access to increase the distribution of Canarian produce.

The Canarian delegation will also engage with members of the Frutania business group, which is known for its presence in the German agrifood market and its specific interest in tropical fruits. Frutania’s focus on bananas, pitayas, papayas, mangos, and avocados aligns directly with the Canary Islands’ export portfolio, suggesting potential for fruitful collaboration.

The Fruit Logistica trade fair itself is a globally significant event for the fresh produce industry. Beyond the annual Berlin event, the Fruit Logistica network encompasses events worldwide, providing year-round opportunities for networking, business development, and knowledge exchange. The fair showcases the entire spectrum of the industry, from seed to point of sale, and features three core segments: fresh produce, machinery & technology, and logistics.

The participation of the Canary Islands in Fruit Logistica comes at a time of increasing focus on sustainable agriculture and supply chain resilience. While the search results do not detail specific sustainability initiatives being promoted by the Canarian delegation, the emphasis on strengthening commercial ties and exploring new markets suggests a broader effort to secure the long-term viability of the region’s agricultural sector. The event provides a platform to showcase not only the quality of Canarian produce but also the commitment to responsible production practices.

The Canary Islands’ strategic location, coupled with its favorable climate for growing a diverse range of fruits and vegetables, positions it as a key supplier to the European market. The ongoing efforts to expand market presence, as demonstrated by the participation in Fruit Logistica, are crucial for maintaining and enhancing the region’s economic competitiveness.

The fair, hosting over 2,500 exhibitors from more than 90 countries, offers a comprehensive overview of the latest trends and innovations in the fresh produce industry. For the Canary Islands, it represents a vital opportunity to connect with potential buyers, forge new partnerships, and reinforce its position as a reliable source of high-quality produce for European consumers.