Cannes Lions: DM9 Grand Prix Withdrawn – AI Safeguards Promised
News Context
At a glance
- Cannes Lions and embattled agency DM9 have agreed to withdraw its Grand Prix in the Creative Data category, after determining that the winning case film, submitted for Whirlpool...
- The festival said the submission misled jurors and violated rules.
- The campaign, titled “Efficient Way to Pay,” was among the most awarded at this year’s festival.
“These new and enhanced measures reinforce the Festival’s commitment to honoring work that upholds the highest standards of truth, fairness, transparency, and creative excellence,” Cannes said.
Cannes Lions has not yet commented on a separate case under review: LePub’s Bronze Lion-winning “Followers Store” campaign for New Balance and São Paulo FC, which is also facing scrutiny for allegedly unverifiable performance claims and a lack of client approval.
Correction 6/27 at 3:55pm ET: The headline and lead have been clarified to show that the Cannes Lions and DM9 jointly agreed to withdraw the Grand Prix.
