Cardenal Beer Returns: New Beginning for Iconic Brand
- Cardinal Beer,the label that defined a flavor profile in the eighties,returned to the country wiht a renewed image and the philosophical purpose of "to be the beer that...
- Its return occurs in a context where the consumer, marked by the experience of the diaspora and the crisis, has refined its palate and demands brands that offer...
- The new Cardinal then presents herself as a modern reinterpretation of a classic with deep roots in collective memory.
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Cardinal Beer Returns to Venezuela: A nostalgic Rebirth
Cardinal Beer,the label that defined a flavor profile in the eighties,returned to the country wiht a renewed image and the philosophical purpose of “to be the beer that celebrates the inexhaustible capacity of the Venezuelan to undertake new beginnings”.
Its return occurs in a context where the consumer, marked by the experience of the diaspora and the crisis, has refined its palate and demands brands that offer history, authenticity and character.
The new Cardinal then presents herself as a modern reinterpretation of a classic with deep roots in collective memory.
Munich Profile
Regional Brewery responsible for the relaunch, opted for a technical sheet that stands out from the generic.
The new Cardenal arrives in a 250 ml can, with an alcoholic volume of 5.0°.Your profile is defined as style Munich, that is, it is indeed distinguished by its intense golden color, a present body and a balanced mixture that fuses malty and floral notes.
Carolina Requena, spokesperson for Cervecería Regional underlined the commitment to quality and the desire to reconnect with consumers through a familiar yet updated product.