Carlsberg⁣ Surprises Taxi Drivers with UEFA Nations League Finals Experience

​ ⁤Updated⁢ June 10, 2025

Carlsberg, the official beer of ⁤UEFA Men’s National Team Football, ⁤recently treated a group of ⁤football-loving taxi drivers⁣ to an exclusive viewing experience. The drivers were given the chance to watch the UEFA Nations League Finals⁣ 2025‍ semi-final match between Germany⁣ and Portugal.

The “Fare Game” event, held in ⁣Berlin, was designed ⁤to give back⁣ to⁣ taxi drivers who frequently miss out on ‍watching live football. Research commissioned by Carlsberg revealed that ⁣while 9 in 10 taxi drivers worldwide consider themselves football fans, over half are forced to miss major football matches because ⁣of their work commitments.

The taxi drivers arrived at a‍ specially designated cab park, where they watched‌ the game on a large‍ screen.Free Carlsberg​ 0.0⁣ beer was provided, ​allowing the drivers to relax and cheer on their teams alongside fellow fans.

Lynsey​ Woods, Global Brand ⁢Director at Carlsberg, said the company is committed to giving everyone access⁢ to⁢ the best of football. The partnership with UEFA allowed them​ to create this experience for taxi drivers.

“Carlsberg​ is committed to giving everyone access to the best of football⁣ and ⁣through our new partnership with UEFA,we were able to make ​this⁢ happen for some of the biggest fans out there – taxi drivers.”

— Lynsey⁤ Woods,Global Brand‌ director at Carlsberg

Woods added that ⁤Carlsberg recognized the dedication of taxi drivers‍ frequently enough meant missing major matches. The⁤ company wanted⁤ to create an unforgettable‍ experience, allowing them to enjoy the⁢ game⁤ with other passionate ‍fans.

What’s next

Carlsberg plans to continue⁤ leveraging its UEFA partnership to create unique experiences for‍ football⁤ fans, reinforcing its commitment to the ⁤sport and ‌its supporters.