Casey’s Partners With Dave Campbell’s Texas Football to Boost Brand Awareness
- is launching a sports marketing partnership with Dave Campbell’s Texas Football for the 2026 season to build regional name recognition and community ties as the convenience retailer expands...
- Ankeny, Iowa-based Casey’s operates nearly 3,000 convenience stores and ranks as the third-largest convenience retailer and fifth-largest pizza chain in the United States.
- The partnership centers on deeply rooted local traditions that bring towns together throughout the state.
Casey’s General Stores Inc. is launching a sports marketing partnership with Dave Campbell’s Texas Football for the 2026 season to build regional name recognition and community ties as the convenience retailer expands across Texas, according to corporate announcements released on August 24, 2026.
Ankeny, Iowa-based Casey’s operates nearly 3,000 convenience stores and ranks as the third-largest convenience retailer and fifth-largest pizza chain in the United States. These initiatives will highlight high school programs and individual students demonstrating excellence on the field, in the classroom, and within their local communities, according to the partnership details.
Building Brand Presence Under the Friday Night Lights
The partnership centers on deeply rooted local traditions that bring towns together throughout the state. Steph Hoppe, Vice President of Omnichannel Marketing at Casey’s, noted the strategic alignment between the retailer’s community focus and the cultural significance of Texas high school sports.
Steph Hoppe, VP, Omnichannel Marketing at Casey’s
hoppe added that the collaboration aims to celebrate the hard work and leadership of local students while deepening connections with Texas consumers across “Casey’s Country.” Alongside digital and weekly features on Dave Campbell’s Texas Football platforms, Casey’s will deploy gameday experiences and celebrations throughout the season. Fans can visit the official Texas Football website to nominate schools and follow weekly winners.
Activating Community Ties in Marble Falls
The corporate partnership already manifested on the ground prior to the official kickoff. Casey’s served its scratch-made Breakfast Pizza to students and players at Marble Falls High School following a late-night midnight practice that marked the official start of the football season.
Rudy Klancnik, Vice President of Sales at Dave Campbell’s Texas Football, emphasized the cultural weight of the sport in the region.
High school football has a profound impact on communities across Texas.
Rudy Klancnik, Vice President of Sales at Dave Campbell’s Texas Football
As the 2026 season progresses, the multi-platform initiative will continue to spotlight student-athletes who excel beyond the scoreboard through academics, service, and leadership, pairing the retailer’s expansion strategy with established local sports traditions.