Castore: Edgbaston Technical Kit Partner
Castore Extends Partnership wiht Warwickshire and Birmingham Phoenix Through 2026
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Sportswear manufacturer Castore will continue as the official kit supplier for Warwickshire County Cricket Club and Birmingham Phoenix, extending its involvement through the 2026 season. This partnership encompasses all on-field kits, technical retail ranges, and represents a meaningful commercial commitment to both the county and franchise sides.
Expanding partnership Details
Castore currently provides kits for Warwickshire across all formats – the Rothesay County Championship,metro Bank One Day Cup,and Vitality Blast – as well as for Birmingham Phoenix in the Hundred. The company also manufactures all on-field kits for both the Bears and phoenix teams and supplies technical retail ranges for supporters through the Edgbaston store. this extended agreement solidifies Castore’s position as a key partner for cricket at Edgbaston.
Birmingham Phoenix’s securing of a technical kit partner through 2026 marks a first for teams in The Hundred, signaling the franchise’s proactive commercial strategy as the competition enters a new phase. This move aligns with broader changes in English cricket, including new private investment models within the Hundred and the England and Wales Cricket Board’s (ECB) efforts to enhance long-term commercial sustainability across the domestic game. The ECB is actively working to strengthen the financial foundations of the sport.
Edgbaston in Transition
The partnership coincides with a period of organizational change at Edgbaston. Warwickshire’s T20 teams have reverted to the Warwickshire name, and Birmingham Phoenix is preparing for a new ownership structure from 2026, following a minority investment stake taken by Knighthead Capital Management LLC. These developments position Edgbaston as a central hub for both county and franchise cricket in england.
Castore’s Growing Cricket portfolio
Castore’s presence in UK and international cricket continues to expand. The company already has established relationships with the England and Wales Cricket Board, New Zealand Cricket,and several other English first-class counties. This growth reflects the increasing importance of technical kit supply as a revenue stream and branding opportunity within the domestic game. The demand for high-performance sportswear and branded merchandise is driving this trend.
Kit Launch Timeline
The first Warwickshire and Birmingham Phoenix kits produced under the extended partnership are scheduled for launch in spring 2026. Fans can anticipate new designs and technical features reflecting Castore’s commitment to innovation and performance.