Category Consultant Family Dollar Job Details
Hershey’s Charlotte, NC: The Sweet Spot for Category Management
Table of Contents
Job Location: Charlotte, NC
Why Hershey?
Over more than a century, Hershey has built its iconic brands on a foundation of community investment and global connections. The company remains competitive and compassionate, continuing to invest in people and snacks for the future. From the beginning, Milton Hershey believed that doing good would lead to doing well. By focusing on their core strengths—from delicious snacks to community involvement—Hershey brings people together.
“From the beginning, Milton Hershey believed that if you do good, you’ll do well. By doing what we do best—from our delicious snacks to spreading goodness in our communities—we bring people together.”
The spirit of creating human connections that motivated Milton Hershey over 125 years ago remains the driving force for the company’s 18,000 employees today. While much has changed in America since Milton Hershey’s time, the power of building connections with consumers, shareholders, partners, and employees remains vital to the future of children, communities, and business.
Why CatMan?
The Hershey Category Management Team has a clear vision: to be the indispensable partner for customers by using Hershey’s curated resources to deliver actionable insights and incremental growth. As a member of this team, you will leverage the spirit of joint creation and provide best-in-class expertise to support the success and continued growth of the category within your customer team(s).
Hershey knows that its people are its competitive advantage. The team is high-performing, thrives in a fast-paced environment, and is fiercely competitive while being highly supportive of each other. If you are fueled by results, intellectually curious, and want to get in on the ground floor of building the future of snacking with an industry-leading customer, this is the team for you!
Summary of Role
The Seasonal Category Consultant will serve as a key constituent to internal team members, management, and external customers. Success in the role will be defined as the development and implementation of category initiatives to meet and exceed Hershey and customer financial objectives. The Category Consultant will be an expert in the pervasive application of insights to fuel category growth. Key to the role is synthesizing business trends, competitive trends, shopper insights, financial insights, etc., to identify opportunities and develop solutions to drive category growth across the store.
The Category Consultant will influence the development and implementation of category initiatives in support of the Family Dollar/Hershey JBP through the pervasive use of insights and capabilities.
What You’ll Do
- Act as the Category Expert to ensure the execution of the Strategic Business Plan to make topline sales plan, net sales goals, and achieve sales share targets. This includes using tools and data to ensure the execution of the support strategic business plan.
- Support the Category Management Department to ensure corporate objectives and distribution goals are met through tools such as Circana (IRI), Circana Scan Panel, Numerator Insights (Data).
- Synthesize actionable insights using retailer data, internal/syndicated data sources, and shopper insights.
- Utilize and apply Hershey’s internal order management system, SOLVE, to write and place orders.
- Act as the indispensable consultative partner, driving projects to uncover potential growth opportunities for both the category and Hershey.
- Perform and analyze routine reports on performance and distribution using tools such as Mekko PPT Charts, PowerBI (Consume Dashboards), Alteryx, Excel.
- Develop and create Category Management department efficiencies by partnering with Sales and Retail team business partners.
What You’ll Need to Succeed
Education:
Bachelor’s Degree Required
Experience:
Category Management and/or CPG Sales experience (2-5 years)
Skills:
- Demonstrate strong data storytelling capabilities through strategic use of tools such as PowerPoint Charts and/or Mekko.
- Display strong technical aptitude shown through data analysis capabilities.
- Foundational knowledge of analytic tools such as Circana (IRI).
- Have a basic understanding of space analytics and the tools to support it.
- Knowledge of consumer sales industry trends and complete working knowledge of the category management process.
Recent Developments and Practical Applications
Hershey’s commitment to community investment and innovation has been a cornerstone of its success. The company’s recent initiatives, such as the Hershey’s Chocolate World and the Hersheypark, have not only attracted tourists but also created local job opportunities and economic growth. These initiatives align with Milton Hershey’s original vision of doing good to do well.
In the realm of category management, Hershey has leveraged cutting-edge technology and data analytics to stay ahead of the competition. For instance, the use of Circana (IRI) and Numerator Insights has enabled Hershey to gain deeper insights into consumer behavior and market trends. This has allowed the company to tailor its products and marketing strategies more effectively, resulting in increased sales and customer satisfaction.
Moreover, Hershey’s focus on sustainability and ethical sourcing has resonated well with environmentally conscious consumers. The company’s efforts to reduce its carbon footprint and promote fair labor practices have earned it a reputation as a socially responsible brand. This has further strengthened its position in the market and attracted a loyal customer base.
Counterarguments and Criticisms
Some critics argue that Hershey’s focus on community investment and sustainability might come at the cost of profitability. However, Hershey’s consistent growth and market leadership suggest otherwise. The company’s long-term vision and strategic investments have paid off, making it a leader in the snacking industry.
Others may question the effectiveness of data analytics in driving category growth. While data analytics is a powerful tool, it is only as effective as the insights derived from it. Hershey’s success in this area is a testament to its expertise and the quality of its data analysis capabilities.
Conclusion
Hershey’s Charlotte, NC, location offers a unique opportunity to be part of a company that values community, innovation, and sustainability. The Seasonal Category Consultant role is a chance to leverage your expertise and make a significant impact on the future of snacking. With a strong foundation in category management and a commitment to doing good, Hershey continues to be a leader in the industry, making it an exciting place to build a career.
Hershey’s Charlotte, NC: The Sweet Spot for Category Management
Why Choose Hershey?
Q: What has made Hershey a beloved brand for over a century?
Hershey has cultivated iconic brands with a commitment to community investment adn global connections. Beginning with Milton Hershey’s belief that “doing good leads to doing well,” the company has focused on core strengths such as delicious snacks and community engagement to unite people. Today, this ethos drives 18,000 employees toward sustainable success.
Q: How does Hershey maintain its competitive edge in the dynamic confectionery industry?
Hershey’s competitive strategy hinges on innovation and community investment. By nurturing its workforce and emphasizing quality and sustainability, Hershey continues to lead in the industry, maintaining its reputation for crafting top-tier snacking options that resonate globally.
Why Hershey’s CatMan?
Q: What role does the Category Management Team play in Hershey’s strategy?
The Hershey Category Management Team is pivotal in delivering actionable insights and driving growth. By utilizing Hershey’s curated resources, the team remains a vital partner to customers, fostering success and industry leadership thru collaborative expertise.
Q: What qualities make Hersey’s CatMan team a desirable place to work?
Hershey’s CatMan team is known for being high-performing and collaborative, thriving in a fast-paced environment. Ideal candidates are driven by results and intellectually curious, eager to contribute to the future of snacking with industry-leading customers.
summary of Role: Seasonal Category Consultant
Q: What responsibilities does the Seasonal Category Consultant at Hershey hold?
The role involves:
- Ensuring execution of strategic business plans to meet sales goals.
- Employing data tools to support company and customer objectives.
- Synthesizing insights from business, competitive, and shopper data.
- Influencing category initiatives through insights.
- Utilizing Hershey’s SOLVE system for order management.
- Driving growth opportunities through consulting.
- Analyzing performance and distribution metrics.
- Enhancing department efficiencies through partnerships.
Q: How does the Seasonal Category Consultant impact Hershey’s strategy with Family dollar?
The consultant plays a crucial role in developing and implementing initiatives that support financial objectives through detailed analysis and strategic advice, especially in collaboration with Family Dollar through joint initiatives.
What You’ll Need to Succeed
Q: What qualifications are essential for a triumphant category Management career at Hershey?
To succeed, candidates should possess:
- A Bachelor’s Degree.
- 2-5 years of experience in Category Management or CPG sales.
- Strong data storytelling and analytics skills.
- Knowledge of tools such as Circana (IRI) and Mekko.
- Understanding of space analytics and consumer industry trends.
Innovations and Practical Applications
Q: How has Hershey incorporated innovation and sustainability in their operations?
Hershey’s commitment to innovation is evident in initiatives like Hershey’s Chocolate world and their approach to ethical sourcing. These ventures align with Milton Hershey’s vision and contribute to regional economic growth. In category management, cutting-edge technology and analytics give Hershey a competitive advantage, allowing it to tailor strategies for greater customer satisfaction and sales growth.
Q: What impact does Hershey’s sustainability focus have on its market position?
With an emphasis on sustainability, Hershey resonates with eco-conscious consumers, enhancing its brand reputation. Efforts to reduce their carbon footprint and ensure fair labor practices support market leadership and customer loyalty.
Counterarguments and Criticisms
Q: Could Hershey’s focus on community investment and sustainability affect profitability?
Critics argue that these initiatives might impede profitability, but Hershey’s experience shows that long-term vision and strategic investments have resulted in consistent growth, affirming its leadership in snacking.
Q: Is data analytics truly effective in driving Hershey’s category growth?
While skepticism exists about data analytics’ effectiveness, Hershey has illustrated proficiency in deriving high-quality insights from data, underpinning successful growth strategies.
Conclusion
Q: Why is Hershey’s Charlotte, NC location unique for building a career?
Hershey’s Charlotte facility exemplifies a harmonious blend of innovation, community focus, and sustainability.As a Category Consultant, one can leverage expertise to influence snacking’s future while aligning with Hershey’s mission of doing good to do well, making it an exciting and rewarding career choice.