CEOSCOREDAILY
- SEOUL, South Korea (April 30, 2025) – As global interest in healthier food options rises, South Korean food manufacturers are actively launching and promoting low-sugar and low-calorie products,...
- Market research indicates considerable growth in the sugar-free food sector.According to Modo intelligence, the global sugar-free food market is projected to reach $24.46 billion by 2030, exhibiting an...
- Grand Prize, a major food company, is introducing a "Low Tag" emblem for its healthy, reduced-calorie products.
Food Companies Target Low-Sugar, Low-Calorie Markets Amid Growing Health Concerns
Table of Contents
- Food Companies Target Low-Sugar, Low-Calorie Markets Amid Growing Health Concerns
- Food Companies Catering to the Low-Sugar, Low-Calorie Craze: Your Burning Questions Answered
- What’s Driving the Low-Sugar and Low-Calorie Food trend?
- is the Market for Sugar-Free Foods Actually Growing?
- Which South Korean Food Companies are Leading the Way?
- what is Grand Prize’s ”Low Tag” Initiative?
- How is Grand Prize Reducing Sugar in its Products?
- What is Ottogi’s ”Light & Joy” Brand all About?
- How is Dongwon Home Food Targeting the Global Market?
- Where Can I Find Dongwon Home Food’s “Vivid Kitchen” Products?
- What is Lotte Wellfood’s “Zero” Brand?
- What are Lotte wellfood’s Expansion Plans for “Zero” Brand?
- Why Are These Companies Making These Moves?
- Where Can I Learn more?
SEOUL, South Korea (April 30, 2025) – As global interest in healthier food options rises, South Korean food manufacturers are actively launching and promoting low-sugar and low-calorie products, both domestically and internationally.
Global Market Growth Fuels Innovation
Market research indicates considerable growth in the sugar-free food sector.According to Modo intelligence, the global sugar-free food market is projected to reach $24.46 billion by 2030, exhibiting an average annual growth rate of nearly 4%. This expansion is driving domestic companies to innovate and expand their product lines.
Grand Prize Introduces ‘Low tag’
Grand Prize, a major food company, is introducing a “Low Tag” emblem for its healthy, reduced-calorie products. This emblem will be applied to products meeting specific low-sugar or sugar-free criteria set by food safety regulations.
The company plans to extend its range of low-calorie products across categories such as red pepper paste, miso, soy sauce, and various sauces. By using allulose instead of sweet oligosaccharides, Grand Prize has reduced the sugar content in its red pepper paste to between 1 and 4 grams per 100 grams.
A company official stated that Grand Prize is constructing an allulose factory in Gunsan, Jeonbuk province, to produce its own choice sweeteners.
Ottogi Launches ‘Light & Joy’ Brand
Ottogi has launched a new integrated brand called ‘Light & Joy,’ focusing on reduced-calorie options. The initial launch includes three new dressing products, formulated to replicate the natural flavors of the ingredients while reducing calories by more than 25% compared to existing market offerings.
The ‘Light & Joy’ brand emphasizes the concept of enjoying food with fewer calories. The brand identity features a scale-like image,visually representing the reduction of ingredients. The reduction rate is prominently displayed on the front of each product.
An Ottogi representative said the company intends to broaden the ‘Light & Joy’ category with diverse new products that promote a healthy diet.
Dongwon Home Food Targets Global Market with ‘Vivid Kitchen’
Dongwon Home Food is focusing on the global low-calorie sauce market with its ‘Vivid Kitchen’ brand, launched in 2020. The company has set an export target of 30 billion won for ‘Vivid Kitchen’ this year.
Since last year, ‘Vivid Kitchen’ sauces, including kimchi salsa, kimchi chipotle mayo, red pepper paste, and bulgogi sauce, have been exported to countries including the United States, Australia, Hong Kong, Vietnam, and Singapore. In March, Dongwon Home Food showcased its ‘Vivid Kitchen’ products at the International Natural Food Fair in Anaheim, California, promoting the concept of “everything of K-sauce.”
According to a Dongwon Home Food official, the company will continue to introduce new products that enhance convenience for consumers managing their healthy diets.
Lotte Wellfood Expands ‘Zero’ Brand Globally
Lotte Wellfood, which introduced its ‘Zero’ brand in South Korea in May 2022, began exporting the product line in July of the following year. The ‘Zero’ brand includes 21 products, spanning jellies, candies, sweets, ice cream, and dairy items. these products are sold both domestically and in overseas markets.
‘Zero’ brand products are currently exported to 13 countries, with plans to expand into Kazakhstan and Peru this year. Lotte Wellfood reports that ‘Zero’ brand exports in the first quarter of this year have quadrupled compared to the same period last year.
A Lotte Wellfood representative noted that growing consumer interest in reducing sugar intake worldwide has positively impacted the export of ‘Zero’ brand products.
Food Companies Catering to the Low-Sugar, Low-Calorie Craze: Your Burning Questions Answered
SEOUL, South Korea (April 30, 2025) – In today’s health-conscious world, reducing sugar and calorie intake is a major focus.This trend is driving meaningful changes in the food industry, especially in South korea. This article will explore the latest moves by food manufacturers in this dynamic market, answering your most pressing questions.
What’s Driving the Low-Sugar and Low-Calorie Food trend?
Growing consumer awareness of the health impacts of excessive sugar and calorie consumption is the primary driver. People are actively seeking healthier alternatives to customary food products, fueling innovation and investment within the food industry.
is the Market for Sugar-Free Foods Actually Growing?
Yes! Market research paints a clear picture of considerable growth. According to Modo Intelligence, the global sugar-free food market is predicted to reach an impressive $24.46 billion by 2030. this represents an average annual growth rate of nearly 4%,demonstrating the significant potential in this sector. All data is sourced directly from the provided article.
Which South Korean Food Companies are Leading the Way?
Several major South Korean food manufacturers are heavily invested in this trend.We’ll look at a few key players:
- Grand Prize: Introducing its “Low Tag” brand.
- Ottogi: Launching the “Light & Joy” brand.
- Dongwon Home Food: Focusing on the global “Vivid Kitchen” brand.
- Lotte Wellfood: Expanding its “Zero” brand worldwide.
what is Grand Prize’s ”Low Tag” Initiative?
Grand Prize is rolling out the “Low Tag” emblem. This will be applied to their products that meet specific low-sugar or sugar-free requirements, as set by food safety regulations. The initial focus is on lower-sugar versions of traditional Korean staples like red pepper paste, miso, and soy sauce.
How is Grand Prize Reducing Sugar in its Products?
They’re leveraging allulose, a low-calorie sweetener, rather of traditional sweet oligosaccharides. This results in a significant reduction of sugar content. For instance, their red pepper paste contains between 1 and 4 grams of sugar per 100 grams.
What is Ottogi’s ”Light & Joy” Brand all About?
“Light & joy” is Ottogi’s new brand, wholly dedicated to reduced-calorie food offerings. The initial launch includes three new dressing products designed to replicate authentic flavors while minimizing calorie counts by more than 25% compared to existing market offerings. Packaging displays the reduction rates prominently.
How is Dongwon Home Food Targeting the Global Market?
Dongwon Home Food is strategically focusing on the low-calorie sauce market with its “vivid Kitchen” brand. Launched in 2020, “Vivid Kitchen” aims to export 30 billion won worth of products this year. This brand offers healthier versions of popular sauces, including kimchi salsa and bulgogi sauce, now available in various countries like the United States and Australia.
Where Can I Find Dongwon Home Food’s “Vivid Kitchen” Products?
“Vivid Kitchen” products are currently available in the United States, Australia, Hong Kong, Vietnam, and Singapore. They were showcased at the International Natural Food Fair in Anaheim, California, where the focus was on promoting “everything of K-sauce.”
What is Lotte Wellfood’s “Zero” Brand?
Lotte Wellfood’s “zero” brand offers a line of 21 sugar-free products, including jellies, candies, sweets, ice cream, and dairy items.They are sold both domestically in South Korea and in many overseas markets. The “Zero” brand was launched in May 2022 and began exporting in July 2023.
What are Lotte wellfood’s Expansion Plans for “Zero” Brand?
The “Zero” brand is currently exported to 13 countries, with plans to expand into Kazakhstan and Peru this year. The export of “Zero” brand products in the first quarter of this year has quadrupled compared to the same period last year. This underscores the growing global demand for reduced-sugar options.
Why Are These Companies Making These Moves?
The primary driver is the rapidly growing consumer interest in reducing sugar intake worldwide. As people become more aware of the health implications of their dietary choices, they’re actively seeking out healthier alternatives to traditional foods. This provides a massive prospect for food companies willing to innovate and adapt.
Where Can I Learn more?
The information in this article is based directly from the provided article. For further information on these companies, their products, and health benefits, please search for them on their official websites and news outlets dedicated to business.