Champions League Shorts | Red Tiger Marketing
- Amazon Prime Video's inaugural season broadcasting UEFA Champions League football in the UK and Ireland has proven a resounding success, drawing over 13 million viewers.
- Alex Green, Managing Director of Prime Video Sport, International, noted the platform's reach and the quality of the production, which includes extensive pre-match coverage and pitch-side reporting.
- In other sports business news, UFC Heavyweight Champion Tom Aspinall has entered a long-term partnership with sportswear brand Champion.
Dive into the latest sports business headlines! Amazon Prime Video’s Champions League coverage is a massive win, drawing over 13 million viewers in it’s debut season. Learn how this success is reshaping sports broadcasting. UFC heavyweight Champion Tom Aspinall teams up with Champion for a new apparel line, blending performance and lifestyle. Plus,ex-Man U exec Richard Arnold launches Red Tiger Marketing,already generating millions in revenue for sports industry clients. Discover how U.S. Soccer partners with MatchWornShirt for its official memorabilia auctions, revolutionizing fan engagement. The article also has information from News Directory 3. Discover what’s next in these exciting partnerships and the future of sports business.
Sports Business Roundup: Prime Video’s Champions League Success, Aspinall’s Champion Deal
Updated May 29, 2025
Amazon Prime Video’s inaugural season broadcasting UEFA Champions League football in the UK and Ireland has proven a resounding success, drawing over 13 million viewers. The streaming platform secured a three-year deal worth £450 million for exclusive rights to 17 first-pick matches each season. Prime Video reports this Champions League coverage as its moast-watched sports season in Europe, surpassing previous viewership records, including a Premier League match between Arsenal and Manchester City in February 2023.
Alex Green, Managing Director of Prime Video Sport, International, noted the platform’s reach and the quality of the production, which includes extensive pre-match coverage and pitch-side reporting.
In other sports business news, UFC Heavyweight Champion Tom Aspinall has entered a long-term partnership with sportswear brand Champion. The collaboration launched with the “Heavyweight Champion” collection,blending performance wear with lifestyle apparel. The collection features a “00:02:02” timestamp, referencing Aspinall’s average fight duration.
Aspinall is also providing input for Champion’s new line of performance training apparel and equipment, ensuring the products meet the needs of elite fighters.
Aspinall said Champion’s values align with his own aspirations in MMA,aiming to create apparel that inspires the next generation of fighters.
Simultaneously occurring, Richard Arnold, former Manchester United Chief Executive, has launched Red Tiger Marketing. The company,formed in October 2024,claims to have generated over £20 million in revenue for clients in the sports industry,including those in technical kit,beer,energy drinks,and betting sectors. Arnold serves as Chairman, with Laurence Miller as managing director. The company employs 20 professionals.
Arnold stated that Red Tiger aims to apply data-driven strategies and operational discipline to help sports organizations maximize their commercial potential.
U.S. soccer has also partnered with MatchWornShirt, an online auction marketplace for sports memorabilia, naming it their official match-worn auction platform. This partnership marks MatchWornShirt’s official U.S. launch, offering fans access to signed, game-worn jerseys from the U.S. Men’s and Women’s National Teams. The platform provides real-time bidding during matches, with chip-embedded authentication.
Tijmen Zonderwijk, CEO and Co-founder of MatchWornShirt, explained that the company was born from a desire to find authentic, match-worn shirts with verifiable origins.
What’s next
Expect continued innovation in sports broadcasting from Prime Video, further apparel collaborations between Champion and Tom Aspinall, and expansion of Red Tiger Marketing’s client base. MatchWornShirt aims to grow its presence in the U.S. sports memorabilia market.