Changes to Elon Musk’s AI Grok are insulting to victims, says No 10
Liv McMahonand
Laura Cress,Technology reporters
Getty ImagesThe UK government says Elon Musk’s platform X limiting Grok AI image edits too paid users is “insulting” to victims of misogyny and sexual violence.
Speaking on Friday, Downing Street said the move ”simply turns an AI feature that allows the creation of unlawful images into a premium service”.
it follows significant backlash after Grok digitally altered images of others by undressing them – something it says it now can only do for those who pay a monthly fee.
Though, it has no such restrictions when accessed through its “edit image” functionality, separate app or website.
The BBC has approached X for comment.
The prime minister’s official spokesperson told reporters on Friday it showed X “can move swiftly when it wants to do so”.
Thay said it was “abundantly clear that X needs to act and needs to act now”.
“It is time for X to grip this issue, if another media company had billboards in town centres showing unlawful images, it would act immediately to take them down or face public backlash,” they added.
The Liberal Democrats have called for access to X to be temporarily restricted in the UK while the social media site is investigated.
“Musk has thrown his toys out of the pram in protest at being held to account for the tsunami of abuse,” said Professor clare McGlynn, an expert in the legal regulation of pornography, sexual violence and online abuse.
“Rather of taking the responsible steps to ensure Grok could not be used for abusive purposes, it has withdrawn access for the vast majority of users.”
And Hannah Swirsky,head of policy at the Internet Watch Foundation,said it “does not undo the harm which has been done”.
“We do not believe it is good enough to simply limit access to a tool which should never have had the capacity to create the kind of imagery we have seen in recent days,” she said.
The charity previously said its analysts had discovered “criminal imagery” of girls aged between 11 and 13 which “appeared to have been created” using Grok.
“Sitting and waiting for unsafe products to be abused before taking action is unacceptable,” Swirsky said.
‘Subscribe to unlock’
Grok is a free tool which users can tag directly in posts or replies under other users’ posts to ask it for a particular response.
But the feature has also allowed people to request it to edit images - and ask it to digitally strip people of most of their clothing.
Grok has fulfilled many user requests asking it to edit images of women to show them in bikinis or little clothing – something those subject to such requests have told the BBC left them feeling “humiliated” and ”dehumanised“.
However as of Friday morning, Grok has told users asking it to alter images uploaded to X that “image generation and editing are currently limited to paying subscribers”.
It adds users “can subscribe to unlock thes features”.
Some posts on the platform seen by BBC News suggest only those with a blue tick “verified” mark – exclusive to X’s paid subscriber tier - were able to successfully request image edits to Grok.
Dr Daisy Dixon, a lecturer in beliefs at Cardiff University and female X user who said she had seen an increase in people using Grok to undress her, welcomed the change but said it felt “like a sticking plaster”.
“Grok needs to be totally redesigned and have built-in ethical guardrails to prevent this from ever happening again,” she told the BBC.
“Elon Musk also needs to acknowledge this for what it is indeed – yet another instance of gender-based violation.”
charities campaigning to end violence towards women also criticised X over the move.
“To restrict access to paying subscribers is not only inadequate – it represents the monetisation of abuse,” said Emma Pickering of Refuge.
She said while limiting the feature to paid X users may reduce volume, abuse had “simply been placed behind a paywall, allowing X to profit from harm”.
Meanwhile Andrea Simon, director of the End Violence Against Women coalition, said “we are not convinced that X will take action to identify and prevent this, given it has dragged its heels with tackling this abuse”.
Prof McGlynn said X’s response echoed its approach to pornographic Taylor Swift deepfakes on the platform last year – where it blocked searches for sexualised material generated of the popstar using a Grok AI video feature.
“He is doing this to stoke free speech arguments,” she added.
“He will claim regulation is stifling people’s use of this technology. But, all the regulation requires is that he takes necessary precautions to reduce harm.”
‘Ofcom must restrict X’
ofcom’s powers under
Adversarial Research & Verification – BBC News extract
Here’s a breakdown of the verification process for the provided BBC News extract, as of January 9, 2026, 15:12:43 GMT.
Source: BBC News (via provided HTML snippet – assumed to be from bbc.co.uk)
Topic: Political reactions to images generated by grok (an AI model).
PHASE 1: Verification & Freshness Check
- Factual Claims Verification:
* claim 1: Sir Keir Starmer called images generated by Grok “disgraceful” and “revolting.”
* Verification: this claim is verified. Multiple sources from December 2023 reported Sir keir Starmer’s condemnation of images generated by Grok, specifically those depicting him and other female politicians in a sexualized manner. (Sources: The Guardian: https://www.theguardian.com/politics/2023/dec/14/keir-starmer-condemns-x-ai-grok-images-disgraceful, Sky News: https://news.sky.com/story/keir-starmer-condemns-x-ai-grok-images-as-disgraceful-13198649).
* Claim 2: The Conservatives, via Kemi Badenoch’s spokesperson, called deepfake images “absolutely abhorrent.”
* Verification: This claim is verified. Reports from December 2023 confirm Kemi Badenoch,the Business and Trade Secretary,condemned the images as “absolutely abhorrent” following Prime Minister’s Questions (PMQs).(sources: Reuters: https://www.reuters.com/technology/uk-minister-condemns-deepfake-images-generated-by-x-ai-2023-12-13/,Independent: https://www.independent.co.uk/news/uk/politics/grok-deepfake-images-badenoch-starmer-b12661999.html).
- Contradicting/Updating Information:
* A search for updates as of January 9, 2026, reveals no significant new developments regarding the initial reactions to the Grok-generated images. The controversy sparked discussions about AI regulation and the potential for misuse of deepfake technology, but there haven’t been major policy changes or further statements from the individuals mentioned. There have been ongoing discussions about AI regulation in the UK, but these are broader than the specific Grok incident.
- Breaking News Check:
* No breaking news related to this specific incident or the individuals involved was found as of January 9, 2026, 15:12:43 GMT.
Latest Verified Status: The initial reactions from Sir Keir Starmer and Kemi Badenoch to the grok-generated images, as reported in December 2023, remain the latest confirmed statements on this specific issue. The broader debate around AI regulation continues.
PHASE 2: Entity-Based GEO
- Primary entity: Grok (the AI model developed by xAI). secondary entities include Sir Keir Starmer, Kemi Badenoch, and the conservative Party.
- Geographic Location: United Kingdom (specifically, the political context is
