OpenAI Enables Direct Purchases Within ChatGPT
Table of Contents
OpenAI Monetizes chatgpt with New Shopping Feature
On October 3, 2025, OpenAI, the company behind ChatGPT, launched its first official method for monetizing the chatbot: the Agentic Commerce Protocol (ACP). This new system,developed in partnership with Stripe,allows online merchants to offer their products directly within ChatGPT conversations.
The Agentic Commerce Protocol (ACP) standard enables internet merchants to make their products directly available from within ChatGPT.
Ordering Products Directly Through ChatGPT
When a ChatGPT conversation naturally leads to a product a user might want to buy, the system will present a “Buy” button. Users can then complete their purchase by confirming delivery and payment information. OpenAI emphasizes that ChatGPT itself does not process orders; it acts as a secure intermediary between the user and the merchant.
ChatGPT does not handle orders directly, onyl conveys information between user and trader.
OpenAI clarifies that it is indeed not becoming an online retailer. While purchases are free for users, OpenAI will collect a small commission on each sale made through the ChatGPT platform.
Initial Launch and Expansion Plans
The initial rollout of this shopping feature is limited to the United States and focuses on products from sellers on the Etsy marketplace. OpenAI plans to integrate additional merchants and platforms in subsequent phases. This phased approach allows OpenAI to refine the system and ensure a smooth user experience as it scales.
Understanding the Agentic commerce Protocol (ACP)
The Agentic Commerce Protocol represents a meaningful step towards integrating AI assistants like ChatGPT into the e-commerce ecosystem. ACP aims to streamline the purchasing process by allowing users to complete transactions without leaving the conversational interface.This reduces friction and potentially increases conversion rates for merchants.
How ACP works
- Conversation Initiates: A user discusses a product or need with ChatGPT.
- Product Suggestion: ChatGPT identifies relevant products available through integrated merchants.
- Buy Button: A “buy” button appears within the chat interface.
- Secure Redirection: Clicking the button securely redirects the user to a checkout flow managed by the merchant (via Stripe).
- Order Confirmation: The user confirms their order and payment details.
- Fulfillment: The merchant fulfills the order.
Implications for E-commerce and AI
This move by OpenAI signals a broader trend of integrating AI into the shopping experience. The potential benefits are numerous:
- Increased Convenience: Users can purchase products without switching between apps or websites.
- Personalized Recommendations: ChatGPT can leverage conversation history to offer highly relevant product suggestions.
- New Revenue Streams: OpenAI and merchants can unlock new revenue opportunities through AI-powered commerce.
- Enhanced Customer Engagement: Conversational commerce can foster deeper customer relationships.
Though, challenges remain, including ensuring data privacy, maintaining security, and addressing potential biases in product recommendations. the success of ACP will depend on OpenAI’s ability to navigate these complexities.
