Chicago Fire Secures McDonald’s as First Naming Rights Partner for 2028 Stadium

McDonald’s and Chicago Fire Football Club announced a naming rights partnership on May 13, 2026, designating the Major League Soccer club’s new stadium as McDonald’s Park.

The stadium, which is scheduled to open in 2028, represents a $750 million privately-funded investment. It will be situated in The 78, a premier riverfront location in the heart of Chicago.

This agreement marks the first time McDonald’s has entered into a naming rights partnership for a major professional sports stadium in the United States.

McDonald’s Park is intended to serve as a world-class sports and entertainment destination. The venue will anchor year-round programming and act as a new gathering place for communities, families, and fans.

As part of the long-term partnership between the two Chicago-based brands, McDonald’s will take an active role in shaping the venue’s experience. This involvement includes the design of a flagship McDonald’s restaurant and the implementation of immersive fan experiences, creative elements, and specific in-game moments.

The partnership is built on a shared belief that joy and belonging bring people together, connecting people across different neighborhoods, generations, and cultures through food and sport.

Community Impact and Educational Outreach

The naming rights agreement includes specific commitments to community impact initiatives. A primary component of this effort is the expansion of the Chicago Fire FC P.L.A.Y.S. Program.

The partnership will expand the P.L.A.Y.S. Program fourfold. This expansion is expected to reach more than 125,000 students across more than 280 under-resourced Chicago Public Schools (CPS).

Beyond educational outreach, McDonald’s Park will integrate charitable efforts into its operations. The stadium will support community initiatives through a stadium-wide Round-Up for Ronald McDonald House.

Venue Integration and Design

The development of McDonald’s Park is designed to extend the utility of the stadium beyond matchdays. By establishing a year-round destination for soccer and culture, the venue aims to integrate the McDonald’s brand into the broader Chicago riverfront landscape.

The collaboration seeks to blend sport, food, and community in a manner that reflects the identity of Chicago. The inclusion of the flagship restaurant and immersive fan experiences is intended to create a destination that attracts visitors regardless of whether a professional match is being played.