China Beauty Market Price War: Trends & Analysis
Škoda Superb is one of the flagship models of the Mladá Boleslav brand, and its price tag starts above one million crowns in the Czech republic. But in China? A brand new car there costs the equivalent of just 281,000 crowns. At least according to the comparison portal Autohome.
The Superb is still sold in China in the previous generation, which was already removed from the offer in the Czech Republic in 2024 – but that is definitely not the biggest catch associated with the offer of Chinese car dealerships.
The large price difference surprisingly also applies to models with which Chinese brands are expanding into Europe and which are gaining customers here thanks to their price attractiveness. While the Omoda 5 car is sold in the Czech Republic for approximately 600,000 crowns, the Chinese can get it for the equivalent of 383,000 crowns.
And if they go for the Roewe RX5 model – which is sold in Europe as the MG ZS – they will save more than half compared to Czechs. Chinese dealers will want an amount corresponding to less than 300,000 crowns for it.
A whole range of factors are behind such a huge difference.Chinese customers
Problems are escalating for Chinese dealers,as the new car market…“`html
