China Micro-Drama Revenue to Exceed Box Office in 2025
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China’s Micro-Drama Boom: revenues to Surpass Box Office in 2024
Micro-drama revenues in China are set to surpass the country’s domestic box office this year, according to a report by Media Partners asia (MPA).
The report focuses on the global serialized short-form drama economy, which also found that revenues in China for micro-dramas have climbed from $0.5B in 2021 to $7B in 2024, and are expected to exceed $16.2B by 2030, with a 11.5% compound annual growth rate (CAGR).
Market Size and Growth
The Chinese micro-drama market is experiencing unprecedented growth. Here’s a breakdown of the projected revenue:
| Year | Revenue (USD Billions) | CAGR |
|---|---|---|
| 2021 | 0.5 | – |
| 2024 | 7.0 | – |
| 2025 (Projected) | 9.4 | – |
| 2030 (Projected) | 16.2 | 11.5% |
By 2030, advertising will contribute 56% of revenues, with subscriptions at 39% and commerce at 5%.
Outside of China, the global micro-drama market generated $1.4B in 2024 and is forecast to reach $9.5B by 2030, with a 28.4% CAGR. This demonstrates the growing international appeal of this format.