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China Ski Industry Growth: New Resorts Drive Expansion

China Ski Industry Growth: New Resorts Drive Expansion

September 10, 2025 Victoria Sterling -Business Editor Business

Hear’s a breakdown​ of the key information from the provided⁣ text, organized for clarity:

1. Growth of⁣ the Chinese ski Industry:

Total Ski Visits: 26 million in the latest year (according to the China Ski Industry White Paper).
Overall Resort Growth: 748 ski⁤ resorts open to the public, a 4% ​increase from the ​previous year (22 new, 7 reopened).
“Ice and Snow Economy” ‌Goal: The chinese⁤ government aims to grow this to over $208 ⁣billion by 2030, focusing on winter sports, tourism, and equipment manufacturing.

2. ​Dominance of Indoor Ski Resorts:

Indoor Resort ‌Visits: 5.6 million visits,‍ representing‌ over 20% of the total. Indoor⁣ resorts grew by 15%.
Indoor Resort Numbers: 66 indoor resorts currently,more ​than double the 31⁣ in 2020. Six new indoor resorts opened in‌ the last year.
global Ranking: China has 7 of the world’s 10 largest indoor ski resorts.
Future Expansion: Qianhai Snow World in Shenzhen is planned to be the world’s largest indoor ski ‍facility.
Regional Concentration: Zhejiang province has the moast indoor resorts (9), followed ⁣by Hunan and Jiangsu.

3.‌ key Players & Brands:

Anta Sports: A Chinese sportswear maker ⁤that owns Amer Sports (Arc’teryx, Salomon, Atomic). Amer sports shares have tripled since its nasdaq listing.
Burton: The No.1 snowboard brand in China.
Other Top Brands (Snowboard): Salomon and ‌Nitro.
Other Top Brands (Ski): Atomic and Head.
Investors: FountainVest Partners‍ (China) and Chip⁣ Wilson (lululemon founder) are also investors in Amer Sports.4. Regional ⁣Hotspots:

Most Resorts: Heilongjiang, ⁢Xinjiang, and ​Hebei provinces.
Most Visits: Jilin, Hebei, and Xinjiang provinces. Future Concentration: Jilin Province,‍ Altay (xinjiang), and Chongli (Hebei) are expected to be major skiing destinations.

5. Global indoor Ski Market:

* ⁣ ​ Growth Projection: The global indoor slope market is expected to grow from $10.3 billion in 2024 to $22.3 billion by 2034⁣ (nearly 8% annual growth).

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Alpinecenter, Amer Sports, Anta Sports, Arc'elyx, atomic, burton, China, Chip Wilson, Salomon, snowboards

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