Beijing, China – China’s Ministry of Commerce on Wednesday launched the first in a series of events designed to attract overseas exporters to the Chinese market, signaling a renewed push to broaden trade and increase imports. The initiative, titled “Big Market for All: Export to China,” aims to facilitate greater access for international businesses and strengthen economic ties.
The launch event, held in Beijing, was attended by diplomats and representatives from chambers of commerce, as well as Chinese and foreign business leaders. According to the Ministry of Commerce, the series will encompass over 100 events, with invitations extended to businesses from countries including Britain, Kazakhstan, Kenya, and Thailand. The initiative reflects China’s commitment to expanding its opening-up policy and fostering more balanced trade growth, officials stated.
Commerce Minister Wang Wentao, speaking at the event, emphasized that the series represents a proactive effort to broaden China’s engagement with the global economy. He stated that the initiative aims to make China a top export destination for a wider range of countries worldwide. “This series reflects China’s proactive efforts to broaden its opening-up, boost imports and foster more balanced trade growth,” Wang said, according to a statement released by the Ministry.
The “Big Market for All” series is intended to enhance supply-demand matching and strengthen international exchanges, ultimately bringing a greater variety of high-quality products and services to Chinese consumers. The Ministry of Commerce highlighted the importance of facilitating connections between international exporters and the vast Chinese consumer base.
Several ambassadors to China expressed optimism about the potential of the Chinese market and the opportunities presented by the new initiative. British Ambassador to China Peter Wilson noted that China is already the UK’s third-largest trading partner, but that significant potential remains to expand bilateral trade, particularly in areas related to domestic consumption and high-quality imports. He spoke at the launch event, highlighting the potential for increased cooperation.
The move comes as China seeks to navigate a complex global economic landscape and maintain its position as a key driver of international trade. The initiative signals a continued commitment to self-initiated opening-up and a desire to share the benefits of its economic growth with the rest of the world. The 15th Five-Year Plan period (2026-30) is expected to see particular opportunities in services and technology-related sectors, according to attendees at the launch event.
The Ministry of Commerce indicated that the series will focus on streamlining trade processes and addressing barriers to entry for overseas exporters. This includes efforts to improve transparency, reduce bureaucratic hurdles, and create a more welcoming environment for foreign investment. The goal is to create a more level playing field for international businesses seeking to access the Chinese market.
The launch of the “Export to China” campaign follows a period of fluctuating global trade dynamics. China’s commitment to increasing imports is seen as a positive step towards addressing trade imbalances and fostering greater economic cooperation. The initiative is also viewed as a signal of China’s willingness to play a more active role in shaping the global trading system.
The series of events is scheduled to continue throughout 2026, with further details on specific events and participating countries to be announced in the coming weeks. The Ministry of Commerce has stated that it will work closely with international partners to ensure the success of the initiative and maximize its benefits for all stakeholders. The first event took place on , with the Ministry of Commerce formally announcing the initiative on .
The initiative is also expected to contribute to China’s broader economic goals, including promoting innovation, upgrading its industrial structure, and improving the quality of life for its citizens. By increasing access to high-quality imported goods and services, the “Big Market for All” campaign aims to stimulate domestic demand and drive economic growth.
