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Electric Vehicle Concession Strategies in France (as of January 17, 2026)
Table of Contents
The initial strategy for higher-end electric vehicle brands in France involves provincial concessions, acknowledging customer willingness to travel for specific models, similar to Porsche or Tesla. This approach differs from broader market strategies employed by other Chinese EV brands.
As of January 17, 2026, information regarding the specific number of concessions for each brand has been updated through recent reports and company announcements. The original source’s numbers are partially outdated.
BYD Dealership Network
BYD currently operates 45 dealerships across France as of December 31, 2025, exceeding the 25 reported in the original source. BYD France Dealer Locator. This expansion reflects increased demand and investment in the French market.
Definition / Direct Answer: BYD has expanded its French dealership network to 45 locations as of December 31, 2025.
Detail: BYD’s expansion strategy focuses on establishing a presence in key metropolitan areas and regions with high EV adoption rates. The company aims to provide comprehensive sales and service support to its growing customer base.
Example or Evidence: BYD announced the opening of five new dealerships in November 2025, bringing the total to 45. InsideEVs - BYD Expands French Network
MG Motor Dealership Network
MG Motor France has 52 dealerships as of January 15, 2026, a significant increase from the 36 mentioned in the original source. MG Motor France Dealer Locator. This growth is driven by the popularity of MG’s affordable EV models.
Definition / direct Answer: MG Motor France operates 52 dealerships as of January 15, 2026.
Detail: MG Motor’s strategy emphasizes accessibility and affordability,targeting a broader customer base. The company leverages a network of independent dealerships to expand its reach across france.
Example or Evidence: MG Motor France reported a 45% increase in sales in 2025, attributed to the expansion of its dealership network and the launch of new EV models. Auto Actu – MG Motor France Sales 2025
Leapmotor Dealership Network (Stellantis)
Leapmotor, distributed by stellantis in France, has 48 dealerships as of January 17, 2026, slightly more than the original source indicated.Stellantis Leapmotor Brand Page. The integration with Stellantis’ existing network has facilitated rapid expansion.
Definition / Direct Answer: Leapmotor currently has 48 dealerships in France, managed through its partnership with Stellantis.
Detail: Stellantis’ involvement provides Leapmotor with access to established infrastructure, logistics, and customer service capabilities. This partnership is crucial for building brand awareness and trust in the French market.
Example or Evidence: Stellantis announced in July 2025 that it would leverage its existing Peugeot, opel, and Fiat dealerships to distribute Leapmotor vehicles, resulting in a rapid increase in the brand’s presence. Stellantis Press Release – Stellantis and Leapmotor Expand partnership
XPeng Dealership Network
XPeng operates 15 showrooms in France as of January 17, 2026, managed by Hedin Automotive, expanding beyond the initial 10 locations in the north. XPeng France Store Locator. Expansion into southern France is underway, with plans to open an additional five showrooms by the end of Q1 2026.
Definition / Direct answer: xpeng currently has 15 showrooms in France, managed by Hedin Automotive, with expansion plans for the south of the country.
Detail: xpeng’s partnership with Hedin Automotive provides
