Chloe Malle: Vogue’s New Editor and Her Vision

Here’s a breakdown‍ of how Chloe Malle is highly likely to change things up at Vogue, based on the provided text:

shift ⁢to Collectible Print Editions: Malle wants⁤ to⁤ move away from frequent‍ print issues and rather focus on producing fewer, high-quality magazines that⁣ are seen as collectible items. They’ve already reduced the number‍ of issues from 11 to 10 annually.
Continued Digital Focus: Vogue ‍is already heavily invested in its digital presence (Vogue.com traffic has⁣ doubled under Malle), and this will likely continue. This aligns with Condé Nast’s broader strategy of becoming a digital-first company.
Targeted Digital ‍Audience: Malle aims to cultivate a “more direct, smaller, healthier audience” online, rather than chasing every trending topic. This suggests a focus on quality and a dedicated readership.
“Her Stamp” on the Brand: Malle explicitly states her goal is to make a “noticeable shift” that defines her leadership ⁣and distinguishes her vision for Vogue.In essence, Malle’s changes seem to be geared towards prioritizing quality over quantity, both in print and digital ⁤formats, ⁢and ⁣building a strong,⁢ engaged community around the Vogue brand.