Chocolate Letter D Back in Stock
Tony’s Chocolonely Honors Dieuwertje Blok with limited Edition Chocolate
Table of Contents
- Tony’s Chocolonely Honors Dieuwertje Blok with limited Edition Chocolate
- Tony’s Chocolonely “D” chocolate: Honoring Dieuwertje Blok – Q&A
- who was Dieuwertje Blok?
- Why did Tony’s Chocolonely bring back the “D” chocolate letter?
- How did Björn Remmerswaal’s initiative start?
- How quickly did Tony’s chocolonely respond?
- How much money was raised for KWF Kankerbestrijding?
- Is the “D” chocolate letter still available for purchase?
- Can I still donate to KWF Kankerbestrijding?
- What does KWF Kankerbestrijding think of this initiative?
- What was Björn Remmerswaal’s reaction to Tony’s Chocolonely’s response?
- What is Sinterklaasjournaal?
- key People and Organizations Involved
published: 2025-03-05
A Sweet Tribute: Tony’s Chocolonely Responds to Call for “D” Chocolate Letter
In a heartwarming gesture, Tony’s Chocolonely has brought back the chocolate letter “D” as a tribute to the late Dieuwertje Blok, a beloved figure known for her role in the Sinterklaasjournaal.
The initiative stemmed from an idea by illustrator Björn Remmerswaal,who envisioned the return of the “D” chocolate letter as a fitting homage to the presenter.
Remembering Dieuwertje Blok
For many, “Dieuwertje Blok” is synonymous with the Sinterklaasjournaal, and the Sinterklaasjournaal is linked to chocolate letters. Björn Remmerswaal, a devoted fan of the presenter, sought a way to honor her memory.
Remmerswaal shared his sentiments, stating, “Dieuwertje straalde iets uit waar velen van ons op aanslaan. een gevoel van verbinding, van zorgzaamheid, van warmte. Dat pikten ook mijn dochters feilloos op via het Sinterklaasjournaal. Ze was een soort moederfiguur.”
Dieuwertje Blok’s passing on Sunday evening, after a battle with cancer at the age of 67, deeply affected many.
The LinkedIn Call to Action
inspired, Remmerswaal penned a call to action on LinkedIn, accompanied by an illustration featuring a steamboat with the chocolate letter “D” on its deck, tagging Tony’s Chocolonely. His question: “Het zou toch mooi zijn als jullie de letter ‘D’ weer even in de supermarkten leggen?” (Wouldn’t it be nice if you put the letter ’D’ back in the supermarkets for a while?)
Having lost loved ones to cancer, including his “ontzettend lieve, zorgzame schoonmoeder Wilma” in 2021, Remmerswaal felt a personal connection to Blok’s passing. “Zij noemde het ‘een stomme rotziekte’. Dus ook ik heb een appeltje te schillen met die stomme rotziekte” (She called it ‘a stupid rotten disease’. So I also have a bone to pick with that stupid rotten disease.)
He also suggested donating the proceeds to KWF Kankerbestrijding (Dutch Cancer Society), adding, “Just a thought…“.
From Thought to Reality: The “D” is Back (Briefly)
The idea quickly materialized. The letter “D” became available on the Tony’s Chocolonely website. A message accompanied the product: “Helaas is het trieste nieuws naar buiten gekomen dat Dieuwertje Blok overleden is aan de gevolgen van kanker” (Unluckily, the sad news has come out that Dieuwertje blok has died as a result of cancer).
Bram Pluijm, a marketer at Tony’s chocolonely, noted the unprecedented response. “In nog geen 24 uur hebben we via onze webshop 2500 repen verkocht.Daarmee is er iets meer dan 10.000 euro opgehaald voor het KWF. We wilden Björns oproep graag faciliteren, vinden het een heel mooi initiatief.” (In less than 24 hours, we sold 2500 bars through our webshop. This raised a little more than 10,000 euros for the KWF. We wanted to facilitate Björn’s call, we think it’s a vrey nice initiative.)
Overwhelmed by the Response
Remmerswaal expressed his amazement at the success of his initiative. “Echt geweldig dat ze dit doen” (It’s really grate that they’re doing this), he said.
The KWF Kankerbestrijding also responded, stating, “We vinden het een liefdevol initiatief en een mooi eerbetoon aan Dieuwertje Blok” (We think it is indeed a loving initiative and a beautiful tribute to Dieuwertje Blok).
The chocolate company has as announced that the “D” chocolate is sold out. Due to limited stock, more bars cannot be produced. However, both Pluijm and Remmerswaal emphasized, “Maar, doneren aan het KWF kan nog wel!” (But donating to the KWF is still possible!)
Here’s a Q&A style article based on the provided text, designed to be informative, evergreen, and optimized for search engines:
Tony’s Chocolonely “D” chocolate: Honoring Dieuwertje Blok – Q&A
This article explores Tony’s chocolonely’s heartwarming initiative to honour the late dieuwertje Blok, a beloved figure from the Dutch Sinterklaasjournaal, by re-releasing the chocolate letter “D”.
who was Dieuwertje Blok?
Dieuwertje Blok was a well-known and loved Dutch television presenter, best known for her role in the Sinterklaasjournaal.For many in the Netherlands, she was synonymous with the show and the festive season surrounding sinterklaas (Saint Nicholas). Her warm and caring presence resonated with audiences of all ages,and her passing deeply affected many. She passed away at the age of 67 after battling cancer.
Why did Tony’s Chocolonely bring back the “D” chocolate letter?
Tony’s Chocolonely brought back the ”D” chocolate letter as a tribute to Dieuwertje Blok. Illustrator Björn Remmerswaal initiated the idea on LinkedIn, suggesting that Tony’s revive the “D” letter in her honor. The company responded positively to the call, creating a limited edition “D” chocolate bar.
How did Björn Remmerswaal’s initiative start?
Björn Remmerswaal, a fan of Dieuwertje Blok, was inspired to honor her memory after her passing.He posted an illustration on LinkedIn featuring a steamboat with the chocolate letter “D” and tagged Tony’s Chocolonely, suggesting they bring back the “D” letter. Remmerswaal felt a personal connection due to losing loved ones to cancer and also suggested donating the proceed to KWF Kankerbestrijding (Dutch Cancer Society).
How quickly did Tony’s chocolonely respond?
Tony’s Chocolonely responded very quickly. within 24 hours of Remmerswaal’s LinkedIn post, they made the ”D” chocolate letter available on their website.
How much money was raised for KWF Kankerbestrijding?
In less than 24 hours, Tony’s Chocolonely sold 2500 “D” chocolate bars through their webshop, raising over 10,000 euros for KWF Kankerbestrijding (Dutch Cancer Society).
Is the “D” chocolate letter still available for purchase?
no, the limited edition “D” chocolate letter is currently sold out due to limited stock. Tony’s Chocolonely has announced they cannot produce more bars.
Can I still donate to KWF Kankerbestrijding?
Yes! Although the ”D” chocolate letter is sold out, Tony’s Chocolonely and Björn Remmerswaal encourage people to donate directly to KWF Kankerbestrijding (Dutch Cancer Society).
What does KWF Kankerbestrijding think of this initiative?
KWF Kankerbestrijding has expressed their gratitude and recognition for the initiative, calling it a “loving initiative and a beautiful tribute to dieuwertje Blok.”
What was Björn Remmerswaal’s reaction to Tony’s Chocolonely’s response?
Björn Remmerswaal was overwhelmed and delighted by Tony’s Chocolonely’s quick action and the positive response from the public. He stated, “It’s really great that they’re doing this.”
What is Sinterklaasjournaal?
Sinterklaasjournaal is a popular Dutch children’s television program that airs in the weeks leading up to Sinterklaas (Saint Nicholas’s) celebration. It provides a fictionalized, serialized narrative about Sinterklaas’s journey to the Netherlands and the events surrounding his visit. It is a beloved tradition for many Dutch families.
key People and Organizations Involved
| Person/Association | Role |
| ——————– | ——————————————— |
| Dieuwertje Blok | Beloved presenter of Sinterklaasjournaal |
| Björn Remmerswaal | Illustrator; Initiator of the tribute idea |
| Tony’s chocolonely | Chocolate company; Produced the “D” chocolate |
| Bram Pluijm | Marketer at Tony’s Chocolonely |
| KWF Kankerbestrijding| Dutch Cancer Society; Beneficiary of donations |