Christmas Shoppers Prioritize Quality Over Deals
- * Shift in consumer Behavior: Early in the holiday season,discounts were the primary driver of purchases.
Here’s a summary of the key takeaways from the provided text:
* Shift in consumer Behavior: Early in the holiday season,discounts were the primary driver of purchases. However, consumers are now focusing on more thoughtful, quality gifts as spending growth slows.
* E-commerce Spending: Online spending between Nov.1 adn Dec. 12 reached $187.3 billion,a 6.1% increase year-over-year. Total e-commerce for the season is projected to exceed $253 billion (a 5.3% increase), but growth is decelerating.
* Shopping Timeline: E-commerce sales typically slow significantly around Dec. 16-18, wiht Christmas Eve being the slowest day.A rebound occurs on Dec. 27.
* Quality Over Discount: Searches for quality brands like alo Yoga, Warby Parker, Aritzia, Bombas, and Quince are increasing significantly in December.
* Experiences & Subscriptions: Gifting experiences and subscriptions (Roblox Robux, MasterClass, Disney+/Hulu/HBO Max bundle, etc.) are gaining popularity as “deadline-proof” gifts.
* Remaining Discounts: Discounts are still available, especially on toys (up to 15% off), furniture, bedding, and televisions (10% off).
* Popular Toys: Barbie Dreamhouse, Disney’s Stitch toys, and Play-Doh sets remain popular items driven by discount seekers.