Cinemark Named Official Movie Theater of the Dallas Cowboys

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At Cinemark, we believe entertainment has a unique ability to create excitement, spark connections and bring communities together, whether it is cheering for a game-winning touchdown or watching...

Cinemark Holdings, Inc. has partnered with the Dallas Cowboys in a first-of-its-kind agreement that unites two major North Texas entertainment brands through stadium branding, game broadcast integration, and fan-focused theater activations throughout the upcoming season, according to a corporate announcement released by the exhibition company. The strategic collaboration brings together the Dallas-Fort Worth headquartered movie theater chain and the professional football franchise to bridge the gap between cinematic entertainment and live sports. Wanda Gierhart Fearing, chief marketing and content officer at Cinemark, noted that the partnership pairs two organizations with a long history of generating shared community experiences across generations, as reported by the sources. At AT&T Stadium, fans will encounter dedicated Cinemark branding placements during games, across broadcast feeds, and throughout out-of-home advertising channels. Jacob Stone, senior vice president of corporate partnerships at the Dallas Cowboys, stated that the organization welcomed the regional brand into the team family to engage audiences through innovative methods.

Theatrical Fan Activations and Special Offerings

Beyond the stadium footprint, the partnership extends into select Cinemark movie theater locations with targeted fan experiences. Moviegoers and football fans will see Cowboys-themed food and beverage options, collectible cups, and exclusive promotions designed to bring a game-day atmosphere into the auditorium, as outlined by the sources. These activations arrive as Cinemark maintains an extensive national exhibition footprint featuring approximately 72 percent Luxury Lounger recliners across its domestic circuit. Additional infrastructure supporting the moviegoer journey includes more than 300 Cinemark XD premium large format auditoriums, over 650 D-BOX motion seat locations, and restaurant-quality food menus available in 80 percent of U.S. sites, according to company data.

At Cinemark, we believe entertainment has a unique ability to create excitement, spark connections and bring communities together, whether it is cheering for a game-winning touchdown or watching a captivating story unfold on the big screen.

Cinemark Named Official Movie Theater of the Dallas Cowboys — Photo: adchatdfw.com

Wanda Gierhart Fearing, Cinemark

Cinemark Named Official Movie Theater of the Dallas Cowboys

Theatrical Fan Activations and Special Offerings

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