Facebook pixel and SDK Integration
Table of Contents
the provided code snippets demonstrate the integration of Facebook Pixel and Facebook SDK (Software Progress Kit) into a webpage, used for tracking user behavior and enabling social features.
The first snippet initializes the Facebook Pixel with ID ‘298373995909547’ and tracks a ‘PageView’ event. The subsequent two snippets integrate the Facebook SDK, version 13.0 (en_GB) and 12.0 (en_US) respectively, with the latter also specifying an ‘appId’ of ’747923588594301′ and enabling automatic logging of app events.
as of January 22, 2026, these SDK versions are still supported by Facebook, although developers are encouraged to migrate to the latest versions for optimal performance and access to new features. Facebook SDK Versions
Facebook Pixel
The Facebook Pixel is a snippet of JavaScript code that allows website owners to track visitor activity on their site.
This tracking data is used for several purposes, including retargeting ads to people who have visited the site, optimizing ads for conversions, and building custom audiences.The `fbq(‘init’, ‘298373995909547’);` line initializes the pixel with a unique ID. The `fbq(‘track’, ‘PageView’);` line sends a ‘PageView’ event to Facebook whenever a user loads the page.
Such as, a business could use the facebook Pixel to track how many people visit their product pages and than show ads to those visitors on Facebook. about Facebook Pixel
facebook SDK
The Facebook SDK provides tools for developers to integrate Facebook features into their websites and apps.
These features include the Facebook Login button, the Share button, and the Like button. The SDK also provides APIs for accessing Facebook data, such as user profiles and posts.The code snippets include the `xfbml=1` parameter, which enables the use of Facebook’s XFBML tags for rendering social plugins. The `nonce=”vq4yBr”` attribute is a security measure to prevent cross-site scripting (XSS) attacks. The `autoLogAppEvents=1` parameter automatically logs app events to Facebook for analytics purposes.
As of December 2023, Facebook’s developer documentation recommends using the latest SDK version for improved security and functionality.Facebook SDK for JavaScript
App ID 747923588594301
The App ID ‘747923588594301’ identifies a specific application registered with Facebook.
This application could be a website, a mobile app, or a game. The App ID is used to associate the application with a Facebook Page and to track user activity within the application. The presence of this ID indicates that the website is leveraging Facebook’s platform for features like social login, sharing, and analytics.
According to Facebook’s developer documentation, each app requires a unique App ID. Creating and Managing Apps
