CNN Sees Demo Gains During Total Day
- Okay, here's a breakdown of teh cable news ratings data provided, summarizing the key takeaways for Fox news, MSNBC, and CNN:
- All three major cable news networks (Fox News, MSNBC, and CNN) experienced viewership declines compared to the previous week (October 13-20).
- * Primetime: 2.274 million total viewers, 217,000 A25-54 viewers. Down -3% in total viewers and -5% in the demo week-over-week.
Okay, here’s a breakdown of teh cable news ratings data provided, summarizing the key takeaways for Fox news, MSNBC, and CNN:
Overall Summary:
All three major cable news networks (Fox News, MSNBC, and CNN) experienced viewership declines compared to the previous week (October 13-20). However, all three networks also experienced notable declines compared to the same week last year (October 21-27, 2023). CNN was the only network to show a positive change during total day viewing, with a +2% gain in the demo.
* Primetime: 2.274 million total viewers, 217,000 A25-54 viewers. Down -3% in total viewers and -5% in the demo week-over-week. Down -18% in total viewers and -41% in the demo year-over-year.
* Total Day: 1.460 million total viewers, 140,000 A25-54 viewers. Down -5% in total viewers and -3% in the demo week-over-week. Down -13% in total viewers and -34% in the demo year-over-year.
* Rankings: 2nd in primetime total viewership, 3rd in primetime demo. 1st in total day total viewership, 2nd in total day demo.
* Programming: Dominated the top 15 moast-watched cable news shows, with The five being the most-watched show overall (3.632 million viewers).
MSNBC:
* Primetime: 733,000 total viewers, 62,000 A25-54 viewers. Down -11% in total viewers and -2% in the demo week-over-week. Down -43% in total viewers and -60% in the demo year-over-year.
* Total Day: 475,000 total viewers, 42,000 demo viewers. Down -8% in total viewers and -2% in the demo week-over-week. Down -47% in total viewers and -57% in the demo year-over-year.
* Rankings: 4th in primetime total viewership, 20th in primetime demo. 3rd in total day total viewership,15th (tied) in total day demo.
CNN:
* primetime: 495,000 total viewers, 79,000 A25-54 viewers. Down -6% in total viewers and -1% in the demo week-over-week. Down -48% in total viewers and -60% in the demo year-over-year.
* Total Day: 381,000 total viewers, 59,000 demo viewers. Down -2% in total viewers, up +2% in the demo week-over-week. Down -30% in total viewers and -45% in the demo year-over-year.
* Rankings: 7th in primetime total viewership, 13th in primetime demo. 4th in total day total viewership,4th in total day demo.
Key Trends:
* Year-over-Year Declines: The most significant trend is the substantial year-over-year decline in viewership for all three networks,particularly in the key A25-54 demo. This suggests a broader shift in the media landscape or potentially a waning interest in cable news compared to the same period last year.
* Fox News Dominance: Fox News continues to lead in overall viewership, particularly in total day.
* CNN’s Demo Gain: CNN is the only network to show a positive change in the demo during total day viewing.
* MSNBC’s Position: MSNBC holds a consistent position in the middle of the pack, generally ranking 4th in primetime viewership and 3rd in total day viewership.
Let me know if you’d like me to elaborate on any specific aspect of these ratings or compare the networks in more detail!