LG Household & Health Care’s CNP Laboratory is significantly expanding its North American footprint, bringing its popular derma-cosmetic lines to Ulta Beauty stores and online platforms. The move, which began , signals a strategic push to solidify CNP’s position in the competitive US skincare market.
The rollout includes CNP’s flagship Propolis line and the Derma Answer line, now available both on Ulta Beauty’s e-commerce platform and in its retail locations. The company intends to focus on its core skincare portfolio to achieve this growth, according to a CNP official. This isn’t a completely new venture for the brand in North America. the CNP Propolis Lipcerin line debuted on Amazon in and quickly gained traction within the lip butter category.
The Ulta Beauty launch encompasses a total of 18 products. Notably, six variants of the CNP Propolis Lipcerin are now stocked in over 1,400 Ulta Beauty brick-and-mortar stores. This widespread availability represents a substantial increase in accessibility for US consumers. The Lipcerin line, described as a hybrid between a lip balm and a mask, has become a K-beauty favorite, lauded for its hydrating and soothing properties. The product is infused with propolis extract and Manuka honey, delivering 12-hour hydration and gentle exfoliation.
Beyond the Lipcerin line, CNP is also introducing key products from its Derma Answer range. This includes the Active Boost Ampule, formulated with PDRN (Polydeoxyribonucleoside), and the PDRN Pink Toning Deep-In Shot Ampule, which previously found success in the Japanese market. The Derma Answer Active Boost Ampule and the Derma Answer Barrier Reset Cream are also available on Ulta Beauty’s online platform. The company is emphasizing the high-performance nature of the Derma Answer range, highlighting its ampoules inspired by professional dermatological treatments.
CNP’s Propolis Energy Active Ampule, a cornerstone of the brand’s offerings, has already achieved impressive global sales, exceeding 8.22 million units cumulatively. This success demonstrates the brand’s existing appeal and potential for further growth. The company plans to expand its core skincare offerings in the region, including the Derma Answer PDRN Pink Toning Ampule, while simultaneously bolstering marketing efforts to increase consumer engagement and strengthen its brand presence as a K-derma leader in North America.
The expansion into Ulta Beauty represents a significant step for LG H&H, the parent company of CNP Laboratory. Ulta Beauty’s broad reach and established customer base provide a valuable platform for introducing CNP’s innovative skincare solutions to a wider audience. The retailer’s focus on both online and offline channels allows CNP to cater to diverse consumer preferences and shopping habits.
CNP’s Propolis Lipcerin is positioned as a unique offering in the lip care market, blending the convenience of a lip balm with the intensive hydration of a lip mask. The formula contains ingredients like squalane, shea butter, and ceramides to strengthen the lip skin barrier, protecting against environmental stressors. It also incorporates peptides and cedrol, aiming to boost elasticity and reduce the appearance of fine lines. The product’s lightweight, non-sticky texture and hygienic applicator further contribute to its appeal.
The brand’s success is rooted in its commitment to dermatologist-crafted formulas and its focus on addressing specific skincare concerns. By leveraging its expertise in professional dermatological treatments, CNP aims to deliver effective and innovative solutions for consumers seeking high-quality skincare. The company’s strategy of focusing on its core skincare portfolio and expanding its presence through strategic partnerships like the one with Ulta Beauty positions it for continued growth in the North American market.
This move by CNP reflects a broader trend of K-beauty brands gaining prominence in the global skincare landscape. The increasing demand for innovative and effective skincare solutions, coupled with the growing popularity of Korean beauty rituals, has created a favorable environment for brands like CNP to thrive. The Ulta Beauty partnership is expected to further accelerate this trend, bringing the benefits of K-beauty to a wider range of consumers.
