Colo Colo Signs Historic Adidas Deal, Exceeds Expectations
Universidad de Chile Take a coup in advertising matters. To the great sporting moment of the U, which is fighting the tournament with Coquimbo Unido and won in the first leg of the round of 16 of the South American Cup to Independienteadds A historic and millionaire agreement with Adidas, according to information collected by Deportivo.
During these days, The Blues signed a large renewal with the German origin brand for $ 23 million. The contractual link will be for the next five seasons, that is, the student cast will receive 4.6 million dollars for each.
In that sense, The U doubled its global agreement with Adidas. The previous contract, signed in November 2021, was approximately 2.4 million of the American currency per season.
In this way, University of Chile continues to enlarge its history with the three strips. The blue painting has a link with the German multinational since 1999, being the fourth football team that has been with the sports brand for more years.
The largest sports contract in history
The link between the U and Adidas ended this 2025. Now, both parties not only extended the relationship, but doubled the figures, in a historical agreement for Chilean football.
The blue ones even managed to tie a better link than Colo Colo. The Cacique, in 2024, managed to tie the renewal with Adidas until 2032 in exchange for US $ 36 million. That is, those of Macul receive US $ 4.5 million per season.
In the face of such a scenario, The U signed the largest sports contract in its history. The great present of Universidad de Chile allowed him to agree on the best contract in his history. His recent sports success in both the local and international environment adds to a series of key conditions to agree on the agreement. The Blues have stood out for their extensive supremacy in the Assistance Ranking in the First League, the audiences they record in subscribers, the television rating, digital content, among other factors.
“By private instrument dated August 13, 2025, the company signed a new sponsorship contract with Adidas Chile Limitada (“ Adidas ”), through which an exclusive license is granted for the manufacture, distribution and commercialization of certain products with the registered trademarks of the company and is constituted as sponsor and technical sponsor of the Profession It will be that of an annual turnover of USD 4,600,000.-, approximately, more variables, in accordance with the terms and conditions of the contract.