Cologne Trade Fair Expands Global Reach with International Events

COLOGNE,Germany –‍ The ⁣Cologne⁢ Trade ⁢Fair,renowned⁤ for its leading international exhibitions held in ⁢its Deutz halls,is increasingly⁤ focusing ⁣on its overseas business. The company organizes international offshoots of flagship events such⁣ as Anuga for the food industry in ‍Brazil, China, and Japan; ISM confectionery show satellite events in ⁢Japan and Dubai; and ‍international sister events of accomplished Cologne-based shows like ‍Interzum,⁤ Kind & Jugend,⁣ and Didacta.

Approximately 15% of the trade fair company’s recent turnover of around 365 million euros is generated by overseas ⁢trade fairs, according to Oliver Frese, speaking from São paulo, Brazil, during ⁤a video conference with journalists. He was accompanied by Christoph Werner,also from the management of the ⁢Cologne Trade Fair,and Cologne’s Mayor ‍Henriette Reker.

Gamescom ‍Latam⁤ Draws 130,000 Visitors

The delegation traveled to Brazil for the opening of Gamescom Latam in São ⁤Paulo. Following Gamescom Asia, which is relocating from Singapore to Bangkok this year, Gamescom Latam is the second offshoot of the world’s largest trade fair for video ⁤and computer games, which is held annually in Cologne.

The Cologne Trade Fair has maintained a subsidiary in São Paulo for a decade. Representatives‍ are‍ highlighting the strong performance of‍ Gamescom Latam.⁤ According⁢ to Christoph Werner, the second edition ‍saw a meaningful increase in attendance, with 130,000 visitors, a 30% increase compared to the premiere ‍in 2024, which already set⁢ a record for an overseas ⁢launch.

Frese, Werner, and Reker emphasized the considerable ⁢potential⁣ in South and Latin America, presenting an opportunity for growth in Cologne as well. ⁣Frese⁤ stated that the belief that offshoot⁣ trade fairs detract from the appeal of the original Cologne events is mistaken. ⁢”They strengthen the Cologne location,” he said. Following international editions of Cologne’s leading ⁣trade fairs, there is increased interest from the host countries in the subsequent original fair in Cologne, with more trade visitors and exhibitors. ⁣Frese confidently described the overseas trade fairs as “a major marketing machine that further enhances the reputation of‍ the ‍trade fairs in Cologne.”

focus on Flourishing⁣ Business in Latin America

Amidst current ⁢uncertainties ‍surrounding business with the United States, the Cologne Trade Fair‍ and the ‍city’s mayor are⁢ focusing on flourishing business in Latin America.‍ “In times when ‍trade barriers are being erected and partnerships are‍ being ‍questioned, we need growth-oriented allies like Brazil and the⁣ Mercosur countries all the more,” said Henriette Reker.”Cologne’s city partnership with Rio de Janeiro⁤ is an significant pillar for trade and civil society dialog with the largest ⁢country in Latin America.”

Another ⁤goal is to ‍attract more people to Cologne, creating a vibrant atmosphere. Henriette Reker described⁢ the influx of ⁢video game fans to ⁢Cologne every August, which numbered 335,000 at the last event. Reker noted that ⁢trade fair visitors in Brazil responded positively upon learning of her⁤ origin: “Cologne has a warm ⁣image and a reputation as a ⁤good host.”

Cologne trade Fair: Expanding its Global Footprint⁢ and⁢ Focusing on ⁢Latin America

This article explores the cologne trade Fair’s ⁢increasing focus on ⁤international expansion,particularly within Latin America.It highlights the success of Gamescom Latam⁤ and outlines the city’s ⁤strategy for growth and fostering international partnerships.

What ‍is the ⁤Cologne Trade fair?

The ⁣Cologne Trade Fair⁢ is⁣ a renowned organizer of international exhibitions. It hosts numerous leading trade ⁢shows at its Deutz halls⁣ in Cologne,Germany. The ⁤company is actively⁣ expanding its global reach ⁣by establishing ⁣international offshoots of its established events.

Where are ⁢Cologne Trade ⁤Fair Events Held?

The Cologne Trade fair hosts⁢ events in various locations worldwide, including but not limited⁣ to:

Cologne, Germany

⁤ Brazil

China

⁢ Japan

Dubai

Thailand (Gamescom Asia)

What Percentage of the Cologne Trade Fair’s Revenue⁢ Comes From Overseas Events?

Approximately 15%⁤ of ⁢the‍ Cologne Trade Fair’s recent ⁣turnover of around 365 million euros is generated by its⁢ overseas trade fairs.

Gamescom Latam: A Success Story

What is Gamescom Latam?

Gamescom Latam is the second offshoot of the ⁢world’s largest trade fair for video and computer games.

Where is Gamescom Latam⁢ Held?

Gamescom Latam is held in São Paulo, ‍Brazil.

How Triumphant is Gamescom Latam?

The second⁢ edition of⁤ Gamescom Latam saw a significant increase in attendance, with 130,000 visitors. This represents‍ a 30% ‍increase compared to the premiere in 2024, which was already a record-setting ⁢launch.

Cologne’s Strategy ⁢for⁤ Growth in Latin America

Why is Latin America a Focus for the Cologne ⁤Trade Fair?

The Cologne Trade Fair is focusing on Latin America due to the considerable growth potential ‍and ⁤the ⁣need for strong international partnerships. With uncertainties in business with the⁣ United States,‍ Latin America offers a valuable chance for⁣ growth.

What is ⁤Cologne’s City Partnership?

Cologne has a city partnership with Rio ⁤de Janeiro, which ‍serves as a significant pillar for trade and civil society dialog with ‍Brazil, the ‍largest ⁢country⁤ in Latin america.

How Does Cologne Benefit‍ from International Trade Fairs?

Overseas ⁢trade fairs are seen as a “major marketing machine” that ⁣enhances the reputation⁣ of the trade fairs held⁢ in‍ Cologne. They lead to increased interest in the original events, with more trade visitors and exhibitors.

Key Takeaways: Cologne Trade Fair’s Expansion

Here’s a⁢ summary of the key points:

Global Expansion: The Cologne Trade Fair is actively expanding its international presence.

Latin America Focus: The company is prioritizing growth in Latin America.

Gamescom Latam Success: Gamescom Latam⁢ in Brazil ⁣is showing strong performance.

Benefits for Cologne: International events⁢ boost the appeal of the original Cologne-based trade fairs.

* Partnerships are Key: ‍Cologne is strengthening partnerships within Latin ⁤America.

Comparison of Gamescom Asia and Gamescom Latam:

| ⁤Feature ⁤ ⁢ | Gamescom Latam (São Paulo) ‍ ⁤| Gamescom Asia ⁣(Bangkok) |

| ⁣——————- | ‍—————————————- | ————————————– |

|⁤ Location | São Paulo,⁣ Brazil ⁢ | Bangkok, Thailand ‍ |

| Focus ‍ ‍ ⁢ ⁢ | ⁢Video and Computer Games ‍ ‍ ‍ | Video and Computer Games ⁢ |

| Status ⁢| Second Offshoot ⁣ | relocating from Singapore to Bangkok |

| Attendance (Latam) | 130,000 Visitors (2nd Edition) ⁢ ⁢ ⁤ | Data not available in the text ⁣ ⁤ |