Comscore Reports Surge in Mobile Video Consumption
- New Comscore data reveals a important shift in AI tool usage, with mobile platforms experiencing substantial growth while desktop access declines.
- Comscore, a leading provider of consumer behavior analytics, reported a marked increase in mobile access too Artificial Intelligence (AI) tools between June and September 2025.
- Comscore began tracking AI tool usage in May 2025, adding this capability to its existing reporting suite.
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Mobile Surpasses Desktop as Primary Access Point for AI Tools
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New Comscore data reveals a important shift in AI tool usage, with mobile platforms experiencing substantial growth while desktop access declines. This trend signals a fundamental change in how consumers integrate AI into their daily lives.
Key Findings: Mobile AI Usage Soars
Comscore, a leading provider of consumer behavior analytics, reported a marked increase in mobile access too Artificial Intelligence (AI) tools between June and September 2025. Mobile reach-encompassing both mobile web and native app usage-increased by 5.3%, rising from 69.7 million to 73.4 million users as detailed in a press release issued on september 3,2025.Conversely, PC usage of these tools experienced a decline of 11.1% over teh same period.
Comscore began tracking AI tool usage in May 2025, adding this capability to its existing reporting suite. The current analysis is based on data collected from 117 AI tools across nine distinct categories, providing a extensive view of the evolving landscape according to Comscore.
Dramatic Growth in mobile Adoption
Between November 2024 and June 2025, mobile adoption of AI assistants surged by 82%, considerably closing the gap with desktop usage. This growth underscores the increasing convenience and accessibility of AI on mobile devices.
The fastest-growing AI brands on mobile platforms between March and June 2025 were:
| AI Brand | Growth (March – June 2025) |
|---|---|
| Microsoft Copilot | +175% |
| Google Gemini | +68% |
| OpenAI ChatGPT | +17.9% |
Behavioral Shift, Not Just Convenience
Smriti Sharma, SVP Custom IQ at Comscore, emphasized that the shift towards mobile AI usage represents more than just a matter of convenience. “The evolution of how consumers use AI tools on mobile isn’t just about convenience, it’s about behavior,” Sharma stated in the comscore press release. This suggests that AI is becoming increasingly integrated into consumers’ on-the-go lifestyles.