Consuelos-Backed Soccer Club: Authenticity as Its Key Strategy
Mark Consuelos on Authenticity and Marketing Campobasso FC
Mark Consuelos and business partner Matt Rizzetta share a common vision for marketing the international soccer club, Campobasso FC.Their journey began in 2022 with the acquisition of the Italy-based club, transforming it from an amateur team into a professional contender and the focus of a Disney and ESPN original series, Running With the Wolves.
The Campobasso FC Acquisition and Rise
Consuelos, along with Rizzetta, Kelly Ripa, and other partners, acquired Campobasso FC in 2022. This acquisition marked the beginning of a important turnaround for the club, propelling it from amateur status too the professional ranks. The club’s story is documented in the Disney+ and ESPN original series, Running With the Wolves, which highlights their efforts to revitalize the team and connect with the local community. ADWEEK reports on their insights shared at Advertising Week.
Authenticity as a Key Marketing strategy
Speaking at an ADWEEK House panel during Advertising Week,Consuelos and Rizzetta emphasized the importance of authenticity in their marketing approach. They attribute much of their success to a genuine connection with the club’s history and its fanbase.
Consuelos initially viewed the endeavor as a social project,driven by his Italian heritage and a desire to save the club from financial collapse. This personal connection informed their commitment to a more authentic approach, rather than purely a business-driven one.
The initial investment in Campobasso FC was rooted in a desire to preserve a piece of Italian sporting history. Consuelos recognized the club’s potential but also understood the necessity of ample financial backing for its survival.This led to the partnership with Rizzetta and others, transforming the project from a personal endeavor into a viable business venture.