Conventional media or Influencers? I favor higher journalism

Within the midst of the worldwide disaster that the mass media as soon as skilled, new and environment friendly communication choices are rising via the so-called influencers or “influencers” matters that grew to become extra digital channels highly effective than many media manufacturers and due to this fact an possibility for public communication observe. with extra concord and impression in entrance of audiences between the ages of 10 and 29, lots of whom are removed from radio, press and tv or conventional channels and extra on this direct communication, on demand and even with out reprimand.

Ranging from a debate about using a gaggle of influencers who sympathize with the federal government of Colombian president Gustavo Petro, I listened to an interview on Blu Radio the place the journalist Néstor Morales confronts Yo soy Wally, a well-known youtuber who sympathizes with the federal government claiming that it was his competitors within the media market, whereas the director of that station stated that none of them have been his radio station’s competitors.

Néstor Morales displays the voice of many nostalgic journalists who nonetheless consider in receivers, assume that there’s mass media or take into account that media censorship is legitimate, in contrast to the world of 2024 of prosumer audiences who don’t use conventional media , who produce other codes and who prefer to co-produce their very own content material in everlasting interplay on the premise of much less forbidden matters and even these points associated to sexuality or private life already flourish naturally and with out restriction in lots of digital channels and media with out censorship or morronguería some public house owners of morality, exit and put “a sheet over their genitals.”

Not understanding the viewers indicators for Yo soy Wally denies his 1000’s of followers attentive to each broadcast of the “whale” program on YouTube, because it occurs with dozens of political influencers of all shades and tastes , it ignores that journalism Both modifications for the higher, or it modifications for the higher and the audiences based mostly on their wants, tastes and tendencies that outline what content material they need to eat, have an viewers and due to this fact sustainable platforms.

It’s no secret to anybody that main information corporations lose 1000’s of readers, viewers, netizens or listeners together with thousands and thousands of pesos in promoting in all codecs, as revealed by latest analysis by Alessandro Baricco and Andrés Lombana from the College of Javeriana : “The media in disaster. In a monetary disaster, popularity, credibility and lack of audiences. The picture of the press has decreased and folks favor to get info on the Web and never via conventional media” motive and figures that replicate numerous surveys on media use and which Asomedios doesn’t deny, that many companies and purchasers immediately design their media plans together with digital platforms
options, influencers, authenticators and different channels of the digital ecosystem and messages that – other than being simpler – are extra environment friendly by way of the return fee.

I do not just like the journalism that Morales or Wally do, as a result of they each produce the 2 nice evils which have turn into the gradual suicide of journalism: polarization and misinformation based mostly on trending content material , biased, with pursuits for a sector of energy and people few. They contribute to the standard of life and that obligatory counterforce on the a part of the citizen.

The query of influencers employed with public funds needn’t lead us to discriminate in opposition to them on the premise of the supposed superiority of conventional media, as each will disappear sooner or later and the actual problem will stay to be on the floor: audiences keen to incorporate. enhance their well-being and it could possibly solely be achieved with a greater high quality of knowledge, with much less faux information, much less fraud and extra stability – no objectivity as a result of that’s impractical for people – however at the least a little bit extra actuality of wealth the world analysis that permits us to have components to grasp these realities
overcome the chaos or the present in quest of rankings or followers.