Corey Anderson UFC Title Shot Rejection Explained

Here’s a breakdown of the main⁤ points from the provided text:

Social ⁤Media is Key: UFC fighter Corey‍ Anderson⁤ feels the UFC⁣ prioritizes social media presence over fighting skill when it comes to title opportunities. He was directly told by Hunter Campbell (UFC CBO) that despite deserving a title shot, he wouldn’t get one as his social media following wasn’t large⁤ enough.
Fan Engagement drives ⁤Decisions: The UFC‍ is now more focused on “putting butts⁢ in seats” adn determining the “best fighter” based on social media popularity.
Paddy Pimblett as an Example: The potential title shot⁣ for Paddy pimblett against Ilia Topuria is cited as an example of this trend. Pimblett’s popularity and existing animosity with Topuria are factors, even if his ranking doesn’t fully justify the opportunity.
Anderson Won’t Change: Anderson is aware of this shift but refuses to alter his ⁢personality to gain followers, even if it means a harder path to a title.
Fighting Skill is Secondary: Anderson believes that being a skilled fighter is no longer enough; social media prowess is equally, if not more, crucial. Derrick Lewis Example: The example of Derrick Lewis getting ‍a title shot after a viral social media moment (“My balls are hot”) illustrates how‍ quickly a large following can translate into opportunities.

In essence, the article argues that the UFC is increasingly valuing entertainment and marketability (driven⁢ by social media) over pure athletic achievement in its matchmaking decisions.