Corona Catalysts: The Companies That Thrived in a World of Changing Consumer Habits
2024 Korea Hit Product of the Year Grand Prize Winners Announced
Online shopping and non-face-to-face services have become an integral part of consumer habits, even after the COVID-19 pandemic. This shift has led to an increased interest in health and wellness, driving up demand for natural health foods and household goods.
As consumers become more conscious of sustainable consumption and ethical purchasing, companies are adapting to meet these changing needs. Many are developing strategies that cater to the increasingly segmented activity patterns of consumers.
Product lines that incorporate healthy raw materials and simplify complex processes into a single service or platform are gaining popularity. These innovative products and services are becoming a driving force for continued development, even in challenging economic environments.
About the Korea Hit Product of the Year Grand Prize
The Korea Hit Product of the Year Grand Prize is an annual award hosted and organized by the Digital Chosun Ilbo. Winners are selected through direct voting by consumers and fair evaluations by industry-academic experts, including the Presidential Committee on Intellectual Property and the Ministry of Trade, Industry and Energy.
2024 Winners
This year, 15 companies were recognized for their innovative and reliable products. Notable winners include:
- Damsoiyagi (Damso Sosagol Sundae and Yukgaejang) – 11 consecutive years
- Liz K (Liz K First C Vitamin C 15% Serum) – 9 years
- Woojeon Medical (Paragon CRT) and Korea Miracle People Co. (Eun Nano Step) – 8 years
- Daesun Distillery (Daesun Soju) – 4 consecutive years
- Starbucks Korea (Starbucks) and McDonald’s Korea (Jindo Green Onion Cream Croquette Burger) - 3 consecutive years
- National Agricultural Cooperative Federation (farming-specific app NH Today’s Farming), OB Beer (Hanmac), restaurant company JK (Kubrako Charcoal Chicken), and Korea SB Foods (Lineup Balance Gourmet Shake) - 2 consecutive years
- Grain On (Grain On Paro), BMSmile (Pesroom), Incuten (Dr. Qumin Origin), and Happy Car (Happy Scrap Car (App)) – first-time winners
