Crazy Rich Asians Producer’s ‘The Season’ Lands at Hulu
- hong Kong-based PCCW Media has secured Hulu as the exclusive U.S.
- Viu, the original commissioner of the project, will continue to hold exclusive streaming rights across its 15-market footprint.
- "The Season" is a drama set during Hong Kong's vibrant summer social season.
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Hulu Acquires Hong Kong Drama “The Season” from PCCW Media & SK Global
What Happened?
hong Kong-based PCCW Media has secured Hulu as the exclusive U.S. streaming home for its six-episode drama, “The Season.” This deal, finalized earlier in the year, positions the series for its international market debut at Mipcom, where Fremantle will handle global sales with support from De Maio Entertainment.
Viu, the original commissioner of the project, will continue to hold exclusive streaming rights across its 15-market footprint.
About “The Season”
“The Season” is a drama set during Hong Kong’s vibrant summer social season. The narrative centers on a wealthy and privileged social circle whose carefully constructed world is disrupted by the arrival of an outsider. The series promises a visually striking exploration of themes like wealth, loyalty, and deception, all set against the backdrop of Hong Kong’s harbor culture.
SK Global, the production company renowned for hits like “Crazy Rich Asians,” “Thai cave Rescue,” and the Emmy-winning “Delhi Crime,” collaborated with PCCW Media to develop the series.
Key Cast & Crew
The ensemble cast is led by Jessie Mei Li, recognized for her role in Netflix’s “Shadow and Bone,” and features Hong Kong cinema icon Karena Lam, a three-time Golden Horse Award winner.
The Rise of Asian Drama in the Global Market
The acquisition of “The Season” by Hulu reflects a growing trend: the increasing demand for high-quality Asian drama in the international market.Several factors contribute to this surge:
- Increased Production Value: Productions like “The Season” demonstrate a commitment to cinematic quality, rivaling Western standards.
- Unique Storytelling: Asian dramas frequently enough offer fresh perspectives and narratives that resonate with diverse audiences.
- Platform Expansion: Streaming services like Netflix, Viu, and Hulu are actively seeking to expand their content libraries with international titles.
- Cultural Exchange: growing global interconnectedness fosters a greater appreciation for different cultures and storytelling traditions.
This trend is evidenced by the success of series like “Squid Game” (South Korea), “Delhi Crime” (India), and “Crazy Rich Asians” (Singapore/U.S.), paving the way for more Asian content to gain international recognition.