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Affinity Software Now free: what canva’s Acquisition Means for Users
What Happened?
The Affinity suite of creative software – encompassing Affinity Photo, Designer, and Publisher – is now available permanently free of charge. This significant shift follows Canva’s acquisition of Affinity last year. Initially, Canva pledged to maintain the existing development trajectory and one-time purchase model. However, recent developments, including the free release of Affinity apps for iPad, signaled a change in strategy. Canva is now offering the full desktop versions of Affinity software as a free download.
The Affinity suite offers professional-grade creative tools.
Why is Affinity Now Free?
Canva’s decision to make Affinity software free appears to be a strategic move to broaden its user base and integrate Affinity’s powerful features into its own platform. By removing the cost barrier,Canva aims to attract a wider range of users,including professionals who may have previously hesitated to subscribe to Canva Pro.This move positions Canva as a more extensive design solution, competing directly with adobe Creative Cloud.
What does This Mean for Existing Users?
Users who previously purchased Affinity licenses (version 2) can continue to use their software without interruption. Canva has affirmed its commitment to honoring existing purchases.while future development will be free, the current version 2 remains fully functional for lifetime users. This provides a degree of security and reassurance for those who invested in the software.
The future of Affinity version 3 and beyond is now tied to Canva’s development roadmap. Users can expect ongoing updates and improvements, but these will be driven by Canva’s overall vision for its design platform.
How to Download Affinity Software
The free versions of Affinity Photo, Designer, and Publisher can be downloaded directly from the Affinity website. The download process is straightforward and requires no purchase or subscription.
Canva Pro subscribers may find Affinity features integrated directly into the Canva interface in the future, streamlining their workflow.
