Cricket Australia & Aussie Broadband: New Partnership
- Cricket Australia (CA) has named Aussie broadband as its new telecommunications partner in a three-year agreement.
- The deal will see Aussie Broadband collaborate with CA to improve international communications and IT management.
- Ed Sanders, chief commercial officer at Cricket Australia, emphasized the shared values between the organizations.
Aussie Broadband steps up too the crease, signing a significant three-year partnership with Cricket Australia. This landmark deal will see the telecom provider become the official telecom partner for both men’s and women’s national cricket teams, boosting communications and IT infrastructure. The agreement includes branding at matches and the installation of Aussie broadband’s network products across Cricket Australia’s locations. cricket Australia aims to improve operations through this crucial telecoms agreement. Brian Maher noted the teamwork behind the deal. Further, broadcasters JioStar and SPNI secured media rights for India’s upcoming tours of England. For details on how this partnership strengthens the game, turn to News Directory 3.Discover what’s next as this deal unfolds.
Aussie Broadband Inks Telecom Deal with Cricket australia
Updated May 27, 2025
Cricket Australia (CA) has named Aussie broadband as its new telecommunications partner in a three-year agreement. The partnership encompasses both the men’s and women’s national cricket teams, with Aussie Broadband set to activate its brand across national cricket events and feature at-match signage.
The deal will see Aussie Broadband collaborate with CA to improve international communications and IT management. The company’s network products will be installed at CA offices and other locations,enhancing Cricket Australia’s technological infrastructure.
Ed Sanders, chief commercial officer at Cricket Australia, emphasized the shared values between the organizations. He noted Aussie Broadband’s commitment to high performance and community engagement.
Aussie Broadband joins a roster of CA commercial partners including Qantas, Woolworths, Weber, KFC, Toyota, and Bet365. NRMA Insurance holds the naming rights for home test series.
Brian maher, group chief executive at Aussie Broadband, highlighted the close collaboration between the two entities’ marketing, network, and sales teams.
separately, JioStar and Sony Pictures Networks India (SPNI) have secured broadcast rights for India’s next two men’s cricket tours of England. SPNI will provide linear TV coverage, while JioHotstar will offer exclusive streaming.
The broadcast rights agreement includes all five tests from India’s 2025 tour, starting next month, and the limited-overs matches in 2026.
Sanjog Gupta, chief executive for sports and live experiences at JioStar, saeid the collaboration would benefit Indian cricket fans and the broader sporting landscape.
Gaurav Banerjee, SPNI’s managing director and chief executive, anticipates the partnership will redefine cricket coverage through the combined strengths of Sony TV and JioStar.
Sky will cover the majority of the England versus India series live in the UK.Channel 5 recently secured a deal with the ECB for free-to-air coverage of four international T20 matches annually through 2028, including an England versus India women’s T20 game this year.
What’s next
Aussie Broadband will now work to integrate its services with Cricket Australia, while JioStar and SPNI prepare for the upcoming India tour of England, promising complete coverage for cricket enthusiasts.