Cristiano Ronaldo’s playing career continues with Al-Nassr, but the five-time Ballon d’Or winner is already laying the groundwork for his future beyond the pitch. The Portuguese captain is actively planning a significant business venture in the United Kingdom, centered around expanding his CR7-branded hospitality concept, according to reports.
The move, as detailed by the Manchester Evening News, signals a continued connection to England where Ronaldo enjoyed considerable success with Manchester United. While currently focused on his commitments in Saudi Arabia, the 41-year-old is clearly looking ahead, with the UK remaining a key component of his post-playing strategy.
Trademarking for Future Expansion
A crucial element of this expansion is the pursuit of trademark protection in the United Kingdom. This proactive measure, reported by the Manchester Evening News, would provide a legal foundation for launching the CR7 hospitality brand within the country. The project is linked to Ronaldo’s existing partnership with Portuguese group Pestana, suggesting a collaborative effort to bring the concept to fruition.
Ronaldo teamed up with Pestana in 2016 to launch a range of CR7-branded hotels and bars, currently operating in locations including Madrid, Funchal, Lisbon, Marrakech and New York. The trademark application indicates that the rollout is planned for after his retirement, rather than during the closing stages of his playing career.
Despite recent reports of unrest at Al-Nassr, stemming from a “lack of transfer activity” and “reduced influence of his allies” within the club, Ronaldo doesn’t foresee an immediate retirement. Sources suggest he views “soon” as within one or two years, indicating a continued commitment to playing for the foreseeable future.
Enduring Connection to England
Ronaldo’s enduring connection to English football is undeniable. His two spells at Manchester United cemented his status as a global icon, and his impact on the Premier League remains a significant part of his legacy. Even while playing in Saudi Arabia, he remains a prominent figure in English football discourse.
The Manchester Evening News reports that Ronaldo recognizes the strong potential market in England, particularly in Manchester, should he decide to open a bar or hotel there. This is further evidenced by the fact that former United teammate Gary Neville already operates Hotel Football, located near Old Trafford, demonstrating the viability of football-branded hospitality in the city.
The pursuit of trademark protection isn’t a spontaneous decision, but rather a carefully considered step in solidifying Ronaldo’s long-term business interests and leveraging his enduring popularity in England. It’s a clear indication that he is actively managing his brand and preparing for a future where his commercial ventures will likely take center stage.
Beyond hospitality, Ronaldo’s business portfolio extends across fashion and fitness sectors, and his net worth is estimated at £1.04 billion according to the Bloomberg Billionaires Index. This figure takes into account career earnings, investments, and endorsements, highlighting the scale of his financial success.
While his immediate focus remains on his playing commitments with Al-Nassr, the groundwork being laid for a post-playing career demonstrates a forward-thinking approach to building a lasting legacy both on and off the pitch. The UK, and specifically England, appears to be a crucial part of that plan.
