CTV & Social Media Marketing: A Powerful Combination
The powerful combination of CTV and social media marketing is transforming how brands connect with consumers, and MNTN is leading the way, according to insights shared at ADWEEK’s Social Media Week 2025. This article unpacks how MNTN leverages these channels to supercharge brand awareness. Discover how the integration of CTV, a rapidly expanding marketing channel, with social media creates a multi-touchpoint strategy, amplifying your message for maximum impact.MNTN’s platform employs AI-driven tools, enhancing audience targeting capabilities and ensuring measurable results for campaigns, even for brands with smaller budgets.With precision targeting, brands can reach specific demographics and discover untapped niche markets, a strategy highlighted by experts like Kristen Navarro. News Directory 3 finds these insights invaluable. Uncover the future of marketing synergy.
MNTN Leverages CTV and Social Media to Supercharge Brand Awareness
Updated June 9, 2025
Connected TV (CTV) is transforming how brands connect with consumers, according to MNTN, a leader in self-serve and performance marketing for the platform. At ADWEEK’s 2025 social Media Week, Kristen Navarro, director of customer success at MNTN, and annie Waskover, senior vice president of accounts at Maison MRKT, discussed strategies for leveraging CTV and social media to boost brand awareness.
Navarro noted the significant growth of connected TV marketing in recent years, a trend expected to continue as streaming services adopt ad-supported models. This expansion creates new opportunities for brands, offering both flexibility and precise targeting.
“From a consumer standpoint, we obviously value the flexibility, the convenience, the on-demand capabilities,” Navarro said. “And then from a brand standpoint, it’s targetable. It’s measurable.”
MNTN aims to simplify CTV campaign management, making it accessible to marketers familiar with customary and digital strategies.The company also partners with Quick Frame to assist brands in creating effective short-form video content for CTV.
Waskover emphasized the synergy between CTV and social media marketing, noting that consumers often use their phones while watching television. This creates an opportunity for brands to reinforce their message across multiple touchpoints.
MNTN’s technology enables brands to refine their audience targeting, from local markets to broader campaigns aimed at maximizing reach. This precision ensures that ads are delivered to the right households at the right time, driving measurable results.
MNTN matched uses AI to analyse data and identify relevant keywords based on consumer lifestyles and shopping habits.This allows brands to target specific demographics and uncover valuable niche markets.
Waskover highlighted the value of MNTN’s tools for smaller brands with limited advertising budgets. The platform’s targeting capabilities ensure that ads are shown to the most relevant audience segments.
“Some of these brands don’t have hundreds of thousands or millions of dollars in advertising spend a year. So, we have to be very specific and targetable,” Waskover said.
navarro emphasized that CTV can serve as a central component of a extensive media strategy, complementing othre marketing channels to reach consumers wherever they consume content.
What’s next
MNTN plans to continue innovating in the connected TV space, focusing on AI-driven solutions and enhanced targeting capabilities to help brands maximize their marketing ROI.