Cuban Manicures: Art & Income Amidst Crisis | Chicago Tribune
The Rise of Nail Art in Cuba: A Creative Outlet Amidst Economic Hardship
In Cuba, a surprising trend is flourishing: elaborate nail art. More than just a beauty treatment, it’s become a meaningful source of income for independent workers and a vibrant form of self-expression for clients, even amidst the country’s ongoing economic challenges.This burgeoning industry highlights Cuban ingenuity and the power of social media in a rapidly changing landscape.
Manicures in Cuba aren’t a luxury reserved for the wealthy. Prices range from $8 to $40,a considerable sum in a country where the average state salary is around 5,000 Cuban pesos (approximately $13 USD) per month. While many families supplement thier income with remittances and state subsidies, these are dwindling, making entrepreneurial ventures like nail art increasingly vital.
The materials themselves present a challenge. Professional nail products are rarely available locally, forcing manicurists to rely on travel – bringing supplies back from the United States or Panama – or purchasing from resellers on the island. A single bottle of nail polish can cost around $15, representing a significant investment for these small business owners.Despite these hurdles, the demand continues to grow.
The creativity on display is remarkable. Clients request everything from classic floral designs and butterflies to logos of popular brands, animated characters, intricate stone patterns, national flags, and geometric designs. The artistry isn’t limited by convention. A recent viral video showcased a manicurist from Villa Clara who encapsulated a scorpion in acrylic nails, placing it across multiple fingers to fulfill a client’s request – a testament to both skill and a willingness to push boundaries. While the specialist received some negative feedback, the story underscores the lengths manicurists will go to satisfy their clientele.
The rise of nail art in Cuba is inextricably linked to increased internet access, which expanded to include data service in 2018. Social media platforms like Instagram and Facebook have become essential tools for attracting clients and staying abreast of global trends.
“Social networks are the fundamental tool to be able to attract the public and the clients,” explains Dyana Roche, a 41-year-old manicurist who operates out of her home in the Cerro neighborhood. “you have to create a lot of content. You have to show your work, performing a service or a result; along with being manicurists, we are creators of content.”
Roche actively uses social media to showcase her work, replicate international trends, and maintain a high standard of quality. she emphasizes the need for continuous learning and professional development to meet client expectations.
A form of Self-Expression and Daily Life
For clients, the time and money invested in nail art are seen as worthwhile. Long, elaborately decorated nails haven’t proven to be a hindrance to daily life.
“It’s a matter of getting used to,” says 22-year-old independent worker, Sosa, while her manicurist, darias, completes a Spongebob Squarepants design. “I really like animated, super-powered girls, rainbow unicorns, becuase I have a three-year-old girl and she also enjoys my nails.”
This sentiment highlights how nail art has become a form of self-expression and a source of joy, even in challenging economic times. It’s a small indulgence that brings a touch of color and creativity to everyday life, and a testament to the resilience and resourcefulness of the Cuban people.