CUBITTS London Eyewear Tours Japan
- TOKYO – British eyewear brand Cubitts is set to launch its first pop-up tour in Japan, beginning at the Isetan Shinjuku Men's Building on May 28, 2025.
- The initial pop-up will run from May 28 to june 10, 2025, at the Isetan Shinjuku Men's Building's first-floor promotional space. Visitors can explore Cubitts' signature models,limited-edition frames...
- The Wollstonecraft model, priced at ¥38,500 (tax included), offers a bold, confident look.
Cubitts too Launch Japan Pop-Up Tour, Showcasing New Eyewear
Table of Contents
- Cubitts too Launch Japan Pop-Up Tour, Showcasing New Eyewear
- Isetan Shinjuku Pop-Up details
- Featured Limited-Edition Models
- New 2025 Spring/Summer Collection: “British Summer Time”
- Event Schedule
- About Cubitts
- Cubitts Pops Up in Japan: Your Guide to the Eyewear event
- Q: What is Cubitts, and why is this pop-up tour significant?
- Q: When and where can I experience the initial Cubitts pop-up in Japan?
- Q: What can I expect to find at the Isetan Shinjuku Cubitts pop-up?
- Q: What are some of the featured limited-edition models available at the pop-up?
- Q: Tell me about Cubitts’ new Spring/Summer 2025 collection, “British Summer Time.”
- Q: What models can I expect to see from the “British Summer Time” collection?
- Q: Are there any other planned pop-up locations in Japan?
- Q: What makes Cubitts eyewear unique?
- Q: What is the history behind the name Cubitts?
- Q: Where can I find more information about Cubitts and its pop-up tour?
TOKYO – British eyewear brand Cubitts is set to launch its first pop-up tour in Japan, beginning at the Isetan Shinjuku Men’s Building on May 28, 2025. The tour, dubbed “POP-UP TOUR in JAPAN,” aims to increase brand awareness across the country.
Isetan Shinjuku Pop-Up details
The initial pop-up will run from May 28 to june 10, 2025, at the Isetan Shinjuku Men’s Building’s first-floor promotional space. Visitors can explore Cubitts’ signature models,limited-edition frames popular in the UK,and new frames debuting in Japan. Purchases will include an original brand shopping bag, while supplies last.
Featured Limited-Edition Models
Wollstonecraft
The Wollstonecraft model, priced at ¥38,500 (tax included), offers a bold, confident look. This oversized panto shape features a keyhole bridge and hockey end temples, blending traditional British style from the 1960s with a modern twist.
Swinton
Also priced at ¥38,500 (tax included), the Swinton frame exudes elegance and confidence. Its soft curves create a subtle cat-eye effect, enhancing the wearer’s inner strength.
New 2025 Spring/Summer Collection: “British Summer Time”
Cubitts will also introduce its “British Summer Time” collection,celebrating the extended daylight hours of the British summer. The collection emphasizes a slower pace of life and enjoying the passage of time.
Several models from this collection will be available, including:
Anatola
The Anatola frame (¥38,500 including tax) presents a retrofuturistic vision with a seamless shield design, eliminating the traditional bridge for a clean, modern look.Deep chamfering emphasizes the frame’s three-dimensionality.
Rhyl
Also priced at ¥38,500 (tax included), the rhyl model reconstructs an oversized sports frame, focusing on structure and precision.Its quadra silhouette and heavy chamfered brow create a strong, architectural presence, softened by the bridge’s unevenness for a comfortable fit.
Laurier
The Laurier frame (¥38,500 including tax) pays homage to 1950s silhouettes with a bold,architectural form.The heavily chamfered brow and oversized temples create a classic yet dignified design.
Event Schedule
Isetan Shinjuku
Name: CUBITTS POP-UP TOUR in JAPAN - ISETAN SHINJUKU
Dates: May 28, 2025 (Wed) to June 10, 2025 (Tue)
Location: Isetan Shinjuku Store men’s Building 1st floor Promotional space
Content: Display and sale of CUBITTS’ latest sunglasses collection, limited edition models, brand storytelling.
JR Nagoya Takashimaya
Name: CUBITTS POP-UP TOUR in JAPAN - JR NAGOYA TAKASHIMAYA
Dates: June 25, 2025 (Wed) to July 1, 2025 (Tue)
Location: JR Nagoya Takashimaya Case Study 7th Floor POP UP Space
Content: Display and sale of CUBITTS’ latest sunglasses collection, limited edition models, brand storytelling.
About Cubitts
Founded in 2013 in King’s Cross, London, Cubitts combines traditional craftsmanship with innovative techniques to create eyewear that is both beautiful and functional. The brand manages all aspects of production, from planning to retail, ensuring high quality and fashionable designs at accessible prices.
the brand’s name is derived from Lewis Cubitt, a 19th-century English architect. The butterfly-shaped rivets on the glasses, inspired by Kings cross Station, serve as the brand’s symbol.
Cubitts aims to modernize the eyewear industry by blending innovative technology with traditional craftsmanship and attention to detail.
Future pop-up tour locations in major cities like Tokyo, Osaka, and Nagoya will be announced later.
Here’s a Q&A-style blog post based on the provided Cubitts article, designed to be informative, engaging, and SEO-friendly:
Cubitts Pops Up in Japan: Your Guide to the Eyewear event
Welcome to an exclusive look at Cubitts’ exciting debut in Japan! as a dedicated eyewear enthusiast and expert content writer, I’m thrilled to guide you through this exciting event. This Q&A will provide you with everything you need to know about Cubitts’ “POP-UP TOUR in JAPAN” and its stunning new eyewear.
Q: What is Cubitts, and why is this pop-up tour significant?
A: Cubitts is a British eyewear brand, founded in London in 2013. Known for its blend of traditional craftsmanship and modern design, Cubitts offers high-quality, fashionable glasses and sunglasses. This “POP-UP TOUR in JAPAN” marks their frist foray into the Japanese market,making it a significant event for both Cubitts and eyewear enthusiasts in Japan. It’s an opportunity for Japanese customers to experience the brand’s unique aesthetic and craftsmanship firsthand. This tour aims to boost Cubitts brand awareness by bringing a British-inspired lens to Japanese cities.
Q: When and where can I experience the initial Cubitts pop-up in Japan?
A: The first pop-up will be at Isetan Shinjuku Men’s Building in Tokyo.
Dates: May 28, 2025 (Wednesday) to June 10, 2025 (Tuesday)
Location: Isetan Shinjuku Store, Men’s Building, 1st floor promotional space.
Q: What can I expect to find at the Isetan Shinjuku Cubitts pop-up?
A: Visitors can explore a range of Cubitts eyewear, including signature models, limited-edition frames exclusive to the UK, and brand-new frames debuting in Japan. Purchases include an original Cubitts shopping bag (while supplies last). The pop-up will also showcase the brand storytelling.You can try on the Cubitts glasses, discover the perfect fit, and learn about the brand’s unique heritage.
Q: What are some of the featured limited-edition models available at the pop-up?
A: Cubitts will showcase several coveted limited-edition models,including the Wollstonecraft and Swinton.
Wollstonecraft Sunglasses
Price: ¥38,500 (tax included)
Description: This oversized panto shape offers a bold and confident look. The keyhole bridge and hockey end temples blend British style. It is great for those seeking stylish panto frame sunglasses that capture attention.
Swinton Sunglasses
Price: ¥38,500 (tax included)
Description: the Swinton frame embodies elegance and confidence with its soft curves that give a subtle cat-eye effect. This frame is perfect for those desiring a stylish cat-eye frame.
image/51452/39/51452-39-6e877de6949b53d6e815a5dfa97329d5-2048×2048.jpg?width=536&quality=85%2C75&format=jpeg&auto=webp&fit=bounds&bg-color=fff” alt=”Swinton Sunglasses” width=”536″>
Q: Tell me about Cubitts’ new Spring/Summer 2025 collection, “British Summer Time.”
A: The “British Summer Time” collection celebrates the long daylight hours of the British summer, emphasizing a slower pace of life. The glasses within the collection are designed to capture the light and colors of those long days. The collection focuses on appreciating time, with a sense of leisurely living.
Q: What models can I expect to see from the “British Summer Time” collection?
A: The collection features several stunning frames, including the Anatola, Rhyl, and laurier.
Anatola
Price: ¥38,500 (tax included)
Description: This frame offers a retrofuturistic vision with a seamless shield design. It removes the bridge to create a clean, modern look. deep chamfering emphasizes the frame’s three-dimensionality. this is perfect for fashion-forward individuals; it is a sleek design perfect for the 21st century.
Rhyl
Price: ¥38,500 (tax included)
Description: The Rhyl model reconstructs an oversized sports frame with a focus on structure and precision. Its quadra silhouette and heavy chamfered brow create a strong,architectural presence softened by the bridge’s unevenness for agreeable wear. This design is great for those who enjoy architectural frame styles.
Laurier
Price: ¥38,500 (tax included)
Description: The Laurier frame pays homage to 1950s silhouettes with a bold, architectural form.It has a heavily chamfered brow and oversized temples, that evokes a classic look.This design is great for those seeking styles that evoke the past.
Q: Are there any other planned pop-up locations in Japan?
A: Yes! After the Isetan Shinjuku pop-up, Cubitts will also be at the JR nagoya Takashimaya.
Dates: June 25, 2025 (Wednesday) to July 1, 2025 (Tuesday)
Location: JR Nagoya Takashimaya Case Study 7th Floor POP UP Space
Q: What makes Cubitts eyewear unique?
A: Cubitts distinguishes itself by combining traditional craftsmanship with innovative techniques. They manage all aspects of production, ensuring high quality and fashionable designs at accessible prices. Cubitts glasses also pay tribute to the brand’s heritage through the butterfly-shaped rivets.
The brand focuses on blending innovative technology with traditional craftsmanship, ensuring attention to detail.
Q: What is the history behind the name Cubitts?
A: The name Cubitts is derived from Lewis Cubitt,a 19th-century English architect. The butterfly-shaped rivets on the glasses, which are inspired by King’s cross Station, stand for the brand’s symbol.
Q: Where can I find more information about Cubitts and its pop-up tour?
A: While the original article did not provide official website or social media links,, keep an eye on your favorite eyewear blogs and Cubitts’s official website and social media channels for updates.